GUEST
READINGLOUNGE

Western luxury houses have long profited from their perceived exclusivity. Meanwhile, China has been building desirability from the inside out. They’ve been quiet, consistent, and completely unfuckwithable. Why? Because they’re not just branding products. They’re branding pride.

You're not running a business. You're running through one, holding every piece together while trying to make your brand make sense to the outside world.

Being seen is not the same as being remembered. Most brands chase visibility; more followers, more likes, more content. But micro-insurgent

The harsh reality brandbaby, is that it’s not always your content. Sometimes, it’s the algo perception filter. The unspoken rules made...

Yes, your personal brand impacts your marketing budget. You didn’t know? Oh, you're still stuck on being authentic, huh?

Your personal brand approach say's a lot about the valYOU™ of the content that's shared. It's a matter of how you value yourself as a leader