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Put the Founder first & the right folx will follow

You’re not the brand. You’re the architect. Together, we build a branded house that behaves like YOU, not a persona.

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FOUNDATION

Founder-First Brand Architecture™

 

Structure your brand like a house with YOU as the cornerstone.​​

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Structure & Strategy

FRAMING

Micro-Insurgent Branding™â€‹

 

Frame it with bold, rebellious positioning that doesn’t just stand out, it stands up.​​

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Position & Presence

FUNCTION

Brand Behavior™

 

Make it behave in a way that reflects your leadership, your values, and your voice.​

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Action & Alignment

Because a brand isn’t just what it looks like 💋 it’s how it behaves when nobody’s watching.

Homepage Pour
Can you handle a N.A.G.

Brandma’s House was built for Founders who are self-aware but behaviorally stuck and stagnant.


If that’s you, pour yourself a drink:

  • Solo Consultants: lawyers, consultants, financial advisors, real estate agents. You make good money but still people-pleasing, clinging to an outdated identity, and undercharging because growth feels greedy.

  • Creatives: you’re dripping in talent but caught in over-giving and comparison traps. You’ve got the work but not the independence or tranquility you want because broke clients stay booking.

  • Thought Leaders: your receipts are long, your credibility is tight, but you’re still sitting on the sidelines because you’re scared that scaling will cost you your idealism or expose you as undeserving.

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If growth feels exhausting, visibility feels like a performance, and your brand feels like a chore...

 

That's a Brand Behavior problem.

 

Let’s fix that.

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Don't hate the playa, hate the brand!

Most folx big mad at the game when it’s really their brand that’s play'n in their face.

 

You don’t need another tip, template, or trick

 

You don't need another fucking content calendar.

 

You need a strategy that speaks you fluently. That's Brand Behavior™ do'n its damn thing.

 

Folx need to know you're not new to this, you're true to this. 

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  • Being self-aware but stuck? Not cute.

  • Having a story and no strategy? Not cute.

  • Showing confidence without clarity? Still not cute.

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From cooking to creative to consultants, this House was built to raise brands, not perform for 'em.

 

Putting the Founder first instead of the customer is not selfish. It's strategic brand leadership.

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Brandparenting™ is an approach to Nurture, Advise, and Guide (N.A.G.™) your Brand Behavior™

Image by Frank Tunder
Brandparenting™ & Brand Behavior™ POV

Brandparenting™: Where Brands Get Raised, Not Built

 

Most folx try to build a brand from the outside in; logos, likes, and lip service.


Around here? We raise brands from the Founder out.

That’s Brandparenting™: Nurture. Advise. Guide. (N.A.G.™)


Because you’re not raising a brand for right now.
You’re raising one for your legacy.

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Brand Behavior™: The Proof in the Brand Pudding

 

A brand isn’t just what it says, it’s what it does.

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Brand Behavior™ is your strategy in motion. The way your brand shows up, sounds off, and stays consistent without performance fatigue.

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Because consistency isn’t a content calendar. It’s a behavior. And I’ll N.A.G.™ you until it sticks.

"I’m loving innovation and creativity"

"Brand Behaviour - Consumer and brand psychology intertwined - is such a breath of fresh air when it comes to messaging."

"So many angles to work with and because people are inherently curious about why we do what we do - its an immediate hook."

Stephen Houraghan, Brand Master Academy

Get Hooked Up in Brandma's House

1

Private Reserve

For Brandbabies who wanna pour their own drink from the top shelf.

 

If you've been in business less than 2 years, this is where you sip and scheme from a steady pour of replays, reading material, and reflection.

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​You have access to our signature frameworks and free downloads like the Brand Behavior Index™ and Distortion-Led Strategy™.​

 

​$333/mo

2

THE HOUSE FAVORITE

Remodel Suite

For Brandbabies who have brand architecture that no longer fits their flow.

 

If your business is between 2½ to 5 years old, let’s remodel before your brand turns into a beautiful mess you can’t manage or scale.

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We’ll re-structure  your brand from the inside out, so your Founder-First Brand Architecture™ aligns with a Brand Behavior Plan™ built for growth.​​

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$2,500/mo

3

Renovation Suite

For Brandbabies who love their brand but know it needs work.

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If your business is between 1½ to 3 years old, let’s renovate before your brand behavior starts tearing up the house."

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We’ll refit your Founder-First Brand Architecture™ and rework your Brand Behavior Plan™ so your brand feels like home again.

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Starts at $3,000/mo

THE BRAND
HABIT
PLAYBOOK

HOW TO BUILD, SCALE, & STEP THE FUCK BACK
Brandma smoking a Tatiana cigar

This isn’t another brand book. It’s your first lesson in Brand Behavior™. How to build, scale, and step the fuck back.”


Perfect for Founders who are ten toes down and tired of trend-chasing.

whiskey and cigar
Brand Habit Playbook Cover

Brandma Talk'n Shit On...

Got a mic, a camera, or a room full of founders? I’ve got something to say.

🎤 The Futur   ðŸŽ¤ Brand Master   ðŸŽ¤ Rebel Rebel   ðŸŽ¤ Restaurant Influencer
🎤 Small Business Origins   ðŸŽ¤ The UnNoticed Entrepreneur

Ghetto Country Brandmother as a thought leader

MEET THE

Ghetto Country Brandmother®

I’m the Ghetto Country Brandmother®, but you can call me Brandma.

 

I don’t build brands, I raise them. Around here, we don’t do branding for the ‘Gram. We do Brand Behavior™ - branding that moves, leads, and lasts.

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I N.A.G.™ - Nurture, Advise, Guide - Founders until their brand behaves like the leader behind it.

 

If you’re ready to build a branded house instead of playing dress-up with your business, I’ve got the strategy, the bourbon, and the receipts.

Put some skin in the game


It's okay if you start small, just start real. Before you go down the rabbit hole of a rebrand, do a reset first to make  you get more of what you want

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