There’s a razor-thin line between generosity and over-giving, and as a raging empath, I’ve crossed it more times than I’d like to admit. It’s why I call myself the Ghetto Country Brandmother®; an empathic bitch. That edge isn’t for show; it’s a reminder. Because if I don’t put boundaries on my empathy, I’ll keep pouring until there’s nothing left - in love, in business, in life.
And here’s the truth most Founders don’t want to face: generosity isn’t killing your brand. Over-
