Brand Better. Behave Bolder. Build to C.O.D.E.™
Before you post, pitch, or perform, check your C.O.D.E.
The Brand Behavior C.O.D.E.™ is the behavioral backbone of bold Founders. It’s not about being authentic, it’s about being genYOUine™. Clarify your truth, set your boundaries, and brand like you mean it.
The Behavioral Backbone of a Bold Brand
Every brand wants clarity. But clarity don’t come from Canva templates or clever taglines.
Clarity comes from living and leading by your C.O.D.E. The Brand Behavior C.O.D.E.™, which is the strategic blueprint for Founders who want their brands to behave like they mean it...
not just look like they mean it.
This isn’t another “find your values” worksheet. It’s a behavioral mirror that checks whether your actions match your ambition.
Contemplation
What truth do you always return to when the noise gets loud?
Your grounding belief, the cornerstone of your brand’s integrity.
Objective
How will your brand reflect that truth in public?
The translation of conviction into communication.
Dedication
What sacrifices prove you walk it like you talk it?
The discipline behind your consistency.
Ethics
What line won’t you cross - even for clout, cash, or clients?
The moral boundary that defines your brand behavior.
Why it matters...
If your brand’s behavior doesn’t match your beliefs, your audience can feel it before they can name it.
C.O.D.E. helps you:
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Root your brand in behavior instead of buzzwords
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Align your positioning with your personality
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Eliminate leaks between what you say and how you show up
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Build loyalty that outlasts algorithms
Because at the end of the day, your brand will only behave as well as you do.
How It Fits Inside Brandma’s House...
The C.O.D.E.™ is the foundation that every other tool in Brandma's House is built on.
Pair it with:
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Brand Behavior Index™ - measure how you show up.
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Founder Brand Fit Forecast™ - test whether your brand still fits you.
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C.O.D.E. Positioning Map™ - define what you stand for.
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Brand Behavior Bullshit Detox™ - clear the clutter before you scale.
These together form the Behavior-First Brand System™ that powers every Founder-First brand inside the House.
Who's it for...
You’ll feel right at home here if you’re a Founder who:
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Is tired of performative professionalism
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Wants to build from values, not vanity
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Leads with conviction instead of comparison
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Believes your brand should behave with integrity even when no one’s watching
This ain’t a trend. It’s a standard.
Brandma says...
“The C.O.D.E. is built so Founders could stop chasing alignment and start living it. Because branding without behavior is just a costume with good copy.”
Ready to Brand by Behavior?
Your C.O.D.E. is waiting. When you live by it, your brand stops performing and starts positioning itself with purpose.
Get the Brand Behavior C.O.D.E.™ for $20
(Limited-time Brandma’s House Happy Hour pricing)
Brandma says...
“The C.O.D.E. is built so Founders could stop chasing alignment and start living it. Because branding without behavior is just a costume with good copy.”