Founders who have Django type Behavior don’t disrupt for clout. They rebel with clarity. They see systems that don’t serve and burn ‘em down to build better ones.

But when that Rebel is in distortion, they burn out before they build anything. Constant defiance turns into constant defense. Every offer becomes a protest. Every post a soapbox. And before long, the audience is confused, are you here to serve or just to shout?

The aligned Rebel doesn’t resist, they redirect. They know what they’re building toward, not just what they’re pushing against. This archetype can’t be tamed, but it can be mastered. And when it is, the brand becomes undeniable.

Founders with Jeronicus type Behavior cast spells through strategy, storytelling, and innovation. They sell products AND conjure experiences. Their brands feel otherworldly… until the distortion kicks in.

When misaligned, the Magician hides behind the hype. They're too busy “manifesting” to market, and too obsessed with perfection to publish. That distortion creates a brand that’s all smoke, no fire.

The aligned Magician is a visionary and a vessel. They bring transformation, and don't just talk about it.

Founders with Black Panther type Behavior don’t wait for permission. They train for the mission. They’re obsessed with doing the work, protecting the vision, and staying accountable to their people

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But in distortion? The Hero becomes addicted to the fight. Everything’s a battle. Every launch is a war. They don’t delegate. They dominate. And the brand becomes exhausting to lead and follow.

The aligned Hero knows when to strike and when to surrender. That’s what makes them a true leader and not just a warrior.

Founders who radiate Halle Berry type Behavior draw people in effortlessly. Their presence feels like luxury, love, and longing. Their brand is beautifully felt.

But distortion turns the Lover into a performer. They overshare for engagement. They undercharge for acceptance. And their brand becomes more about applause than alignment that leads no where.

The aligned Lover doesn't chase attention, they magnetize it. And their brand becomes unforgettable.

Founders with Bernie Mac type Behavior don’t perform, they provoke like a mutha fucka. Their humor is a scalpel, not a shield. They use laughter to disrupt, disarm, and deliver deep truths.

On the distorted side, they  never get serious enough to lead. Everything becomes a bit. A meme. A punchline. And the brand never matures past entertainment. No one laughs when the money is funny.

The aligned Jester knows when to joke and when to jolt. That balance makes their brand irresistible.

Founders with Carl Winslow type Behavior lead with integrity. They’re consistent as hell. They show up. They care. And their brand becomes a safe space in the midst of chaos.

But in distortion, they blend in so hard they disappear. They avoid charging premium rates. They never own their wins. And their brand feels forgettable even if the work is top-notch. It's underselling at the highest level.

The aligned Everyman proves you don’t need hype to lead, but you do need heart.

Founders with Venus Williams type Behavior carry their communities like kin. They create safe spaces, generous offers, and brands built on deep reciprocity. Their presence feels like a porch light; always on, always steady.

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But when distorted, the Caregiver overgives until there's nothing left. They build everyone else’s dream, run everyone else’s team, and get nothing but “thank you” in return. Their brand becomes a burden and baggage instead of a boundary.

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The aligned Caregiver knows: Giving doesn’t mean disappearing. Their love has limits and that makes it sustainable.

Founders with Barack Obama type Behavior don’t just build businesses.they build institutions. They’re structured, poised, and never caught slip'n. Their brand commands attention without raising its voice.

But when distorted? The Ruler becomes a control freak. Every detail has to be perfect. Every message rehearsed. And the brand starts to feel more like a dictatorship than a destination. It's leadership that is narrow-minded and self-absorbed.

The aligned Ruler knows power is best shared. Their authority isn’t performative, it’s earned.

Founders with Basquiat type Behavior live and breathe originality. Their ideas are layered, their delivery intentional, and their brand becomes an extension of their creative pulse.

But distorted Creators turn into hoarders. They’ve got 47 notebooks, 22 half-built offers, and zero launches. Their fear of compromise keeps them from releasing anything real. The judge themselves harsher than the world ever would.

The aligned Creator knows how to make and move. Their art has function. Their voice has volume. And their brand is both potent and pretty.

Founders with Ashley Banks type Behavior bring light to their leadership. Their brand feels wholesome without being hollow. They radiate optimism, and folx feel better just being around their energy.

When they're distorted, Innocents dodge reality. They avoid hard conversations. They spiritualize every setback. And their brand starts to feel disconnected from the real world. In their world truth is never better than fiction.

The aligned Innocent doesn’t live in a bubble. They lead with heart and hold boundaries with grace. Their brand is simple, but never soft.

Founders with Oprah Winfrey type Behavior don’t chase attention, they cultivate it. They ask better questions. They teach in layers. Their brand becomes a library instead of a platform.

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When the Sage is distorted, they become condescending. They confuse depth with complexity and lose their audience in the weeds. They think being clear is being basic and their brilliance becomes inaccessible. The would rather pontificate with book knowledge, than give in to common knowledge.

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The aligned Sage isn’t just smart. They’re strategic storytellers who make wisdom digestible.

Founders with Matthew Henson type Behavior are adventurers in every sense. They explore markets, messages, and models others don’t dare touch. Their brands feel alive, always evolving.

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But distorted? The Explorer becomes flaky as hell. Every launch is a “new direction.” Every offer is a pivot. They don’t stay long enough for the brand to stick and their audience stays confused.

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The aligned Explorer isn’t afraid to evolve.But they know: freedom without focus is just escape. And their brand becomes a journey people actually want to follow.