BRANDMA'S
MEDIA KIT
For media, podcasts, stages, and conversations that need a Founder-first perspective with some damn weight behind it.
Brandma's Bio
Phyllis Williams-Strawder, known as the Ghetto Country Brandmother®, is the Founder and Strategic Matriarch of Brandma’s House, a Founder-First branding environment rooted in behavior, boundaries, and leadership integrity.
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With over two decades of entrepreneurial experience, Phyllis works with self-aware Founders who are tired of performative branding and ready to build scalable personal brands that can hold up under pressure. Her work blends brand strategy, behavioral psychology, and cultural observation, challenging leaders to align how their brands behave with how they want to be known.
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Before Brandma’s House, Phyllis co-owned and operated Bigmista’s Barbecue, growing the business from home-based lunch deliveries into a multi-million-dollar brand that included two restaurants and a catering company. Under her former personal brand, Mrs. Mista, she appeared on Man Fire Food, The Great Food Truck Race, and Good Day L.A.
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Phyllis is the author of Archetypes & Attitude, Branding, Boundaries, & Bullshit and Balance Is Bullshit, along with several other works spanning memoir, poetry, and collaborative publishing. She is also the host of Branding Under Pressure podcast, where branding, behavior, and leadership collide without the polish or the performance.
Brandma's Fav Topics
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Brand Behavior Under Pressure
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Founder-First Brand Architecture™
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Why Branding Fails After It Works
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Proximity Economics
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Archetypes & Attitude
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Attitude, Boundaries, and Culture
Approved Photos​
P.S. If you're charging registrants, I'm charging you.
How to intro Brandma
Today we’re joined by Phyllis “Brandma” Williams-Strawder, the Ghetto Country Brandmother® and founder of Brandma’s House.
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Brandma is known for her work on brand behavior, not just how brands look or sound, but how they act under pressure. She N.A.G.s Founders so they build personal and business brands that are aligned, disciplined, and able to hold up when visibility, money, or growth is on the line.
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Her approach blends behavioral psychology, cultural insight, and real-world entrepreneurial experience, and she’s not here to fix your face, polish your pitch, or perform professionalism.