BRANDMA'S
PUBLISHED WORK
Books that don't fix the brand. They focus on behavior.
No tactics in these books. No "read and feel good" fuckery.
These books are for Founders who've been in the game long enough to know somethings still not right... and still honest enough to know it might be them.
If you're building a business and still over giving, overthinking, overexploiting, or over performing, this library is where you clean house.
This is not about becoming a brand. This is about leading a brand without guilt, remorse, or resentment.
Where to Start
If you don’t know where to begin, start where there’s friction:
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Life feels chaotic → Balance Is Bullshit
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Identity feels off → I’m Not Here To Fix My Face
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Branding feels like bullshit → Branding, Boundaries & Bullshit
Pick the one that irritates you a little. That’s the one you need.
Balance Is Bullshit
Behavioral Reality
If you’re still chasing balance, you’re avoiding responsibility. That’s the truth. Because balance sounds good, but it gives you an out. An excuse to juggle everything poorly instead of choosing what actually matters.
You didn’t start your business for balance. You started it for freedom. And freedom comes with decisions you don’t always want to make.
This book forces you to confront the real issue: Not being overwhelmed by to much is going on. Being overwhelmed because you won’t decide what gets your time, your energy, and your attention.
Every yes is a no to something else. And pretending you can hold everything evenly is what’s draining you, distracting you, and keeping you stuck.
There is no balance. There's only the life you choose to carry.
Read this if: you’re tired of feeling stretched thin and ready to start making decisions that actually move your life and business forward.
Branding, Boundaries & Bullshit
Execution Behavior
If you’re still trying to follow branding rules that don’t fit you, this is where that shit stops. Because most of what you’ve been taught about branding was never built for you in the first place. It was built for corporations chasing control, not founders building something real.
This book doesn’t tweak your strategy. It dismantles the bullshit you’ve been operating under. The people-pleasing. The performative positioning.
The idea that your audience should dictate how you show up. You’re not here to be packaged. You’re here to build something that actually reflects how you think, decide, and lead. That starts with boundaries.
And if you don’t set them, the market will do it for you.
Read this if: you’re done playing by rules that were never meant to benefit you.
I'm Not Here To Fix My Face
Identity Behavior
If you’re still policing your voice to be accepted, you’re paying for approval with your authority.
That ends here.
This book isn’t about polishing your presence. It’s about refusing to shrink like it'll help. You’ve been trained to smile, smooth it over, and make it easy for the market to like you.
Meanwhile, your message gets watered down and your edge disappears.
Respect doesn’t come from being palatable. It comes from being clear, boundaried, and unmoved.
Fixing your face might get you attention. But it will cost you position.
Read this if: you’re done being liked and ready to be taken seriously.
You Don’t Fit, Fake, or Give a Fuck
Positioning Behavior
If you’re still trying to be accepted while building a brand and a business, this book is going to piss you off.
Somewhere along the way, you started performing instead of leading. You policed your voice, adjusted your stance, and tried to fit into spaces that were never built for you.
This book forces you to confront where you’ve been shrinking, where you’ve been faking, and where you’ve been waiting for permission you were never going to get.
You don’t need to fit the market. You need to position yourself so the right part of the market fits you.
Read this if: you’re tired of performing and ready to stand ten toes down.
Archetypes & Attitude
Identity Behavior
You keep trying to define your brand like it’s a label.
It’s not. It’s a pattern of behavior. And right now, your pattern might be working against you.
This book doesn’t box you into an archetype. It exposes how your attitude shows up under pressure, in your content, and in your decisions.
Because your brand isn’t what you say you are.
It’s what you consistently demonstrate. If your presence feels inconsistent, it’s not a visibility problem. It’s an alignment issue.
Fix the attitude, and the brand follows.
Read this if: you’re tired of guessing how you come across and ready to own how you show up.
The Brand Habit Playbook
Scale & Expand Behavior
Your brand isn’t built in big moments. It’s built in what you do repeatedly.
You know what to say. You know what to do. And still… you disappear, pivot, or start over. That’s not confusion. That’s a habit.
This playbook calls out the patterns that keep you inconsistent and replaces them with behavior that actually builds authority over time.
Because your audience doesn’t forget what you said.
They forget you.
Consistency isn’t cute. It’s how you stay relevant.
Read this if: you’re tired of restarting your brand every few months.
That Damn Girl Stuff
Memoir
This is where the story behind the strategy lives. Written before she opened her first restaurant.
Not polished. Not performative. Just real experiences that shaped thinking, decisions, and showing up as a Founder.
Read this if: you want to understand the lived reality behind the brand.
Private Reserve Collection
These are not entry-level reads. It's a collection for Founders doing deep work behind the scenes. And they're only available in the Private Reserve.
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Power To Choose
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Leading With valYOU™
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16 Desires Driving The Brand
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Five Levels Beneath The Brand
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10 Distortions Behind The Brand
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Say What You Mean, Brand What You Say
Espresso Mischief Publishing
A home for writing that misbehaves
A subsidiary of Brandma's House