Brand You New™
These definitions blend the traditional meanings of the words with a deeper, more in-depth leadership approach to personal branding. They emphasize self-awareness, self-care, and self-discovery as your brand architecture grows, scales, and expands, making each term resonate strongly in the context of personal branding.
genYOUine™
(adjective)
Being true to yourself first in a way that resonates deeply with others. A ‘genYOUine™’ personal brand is untainted by pretenses or imitations, reflecting a part of your real personality, beliefs, and passions as they pertain to business. It’s not about fitting into role expectations, but about embracing and expressing your true valYOU™ in every interaction, creating trust and meaningful connections with your audience.
Example:
“To stand out as a leader, your personal brand must be genYOUine™ — don’t settle for following trends and tricks, follow your own truth and allow your personality to shine.”
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GenYOUiness™ is the foundation of any strong personal brand. If your brand isn't genYOUine™, nothing else will matter. Realness builds trust and connection with the audience, and it's impossible to create lasting impact without it. This is the cornerstone of self-awareness and self-discovery in personal branding. Without being true to yourself, your personal brand won't ring true with others.
valYOU™
(noun)
The intrinsic worth or significance you bring to the brand relationship is deeply tied to your remix of experience, expertise, and education. ValYOU™ goes beyond external value — it is about aligning your lived experience and intentions with your personal brand. It's the result of self-awareness, self-care, and self-development in how your personal brand shows up in the world, ensuring that what you bring to the game is sustainably aligned.
Example:
“Building a personal brand isn’t just about showing what you can do; it’s about understanding and communicating the ‘valYOU™’ of your leadership within the overall brand architecture — the younique blend of experience, expertise, and education.”
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Value is the essence of what you offer. Once you tap into your true self, understanding your valYOU™ is critical. This involves knowing the younique contribution you bring to the business world and how that aligns with your audience's needs and desires. It’s not just about what you do but why you do it and the deeper impact you can create. Your valYOU™ as a person and a leader is at the heart of your personal brand.
YOUnique
(adjective)
The rare combination of traits, perspectives, and experiences that only you possess. Your ‘YOUnique™’ personal brand isn’t about being different for the sake of difference, but about celebrating what makes you one-of-a-kind. It’s about recognizing your Younique Selfish Proposition™ and the specific contribution you make in your field that no one else can replicate.
Example:
"Your YOUniqueness™ and vision are the foundation of your personal brand. Harness them to create an impact that only you can achieve."
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Your uniqueness sets you apart. After establishing your genYOUine™ self and understanding the valYOU™ you offer, you must define what makes you different. Your YOUnique traits — whether it's your perspective, skills, or story — are what make you stand out in an industry or marketplace. This concept is about identifying and amplifying the qualities that make you irreplaceable in your field as a leader.
YOUsable™
(adjective)
A quality that makes your personal brand both approachable and practical. ‘YOUsable™’ reflects the constant remix of being both true to yourself and having the ability to serve others. It’s about creating content, products, and services that reflect your get down while meeting the needs of your audience, ensuring that your personal brand is easy to engage with and applicable in real-world contexts.
Example:
“A YOUsable™ personal brand is one that feels accessible and adaptable, not used, while allowing you to stay true to who you are and what you stand for in your business.”
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In order for your personal brand to be YOUsable™ it must be practical and applicable. Knowing who you are and what makes you younique, is essential to ensure that your personal brand is not only relatable but also actionable. This means directly endorsing the products and services of your business brand genYOUinely™ with valYOU™.
YOUbiquitous™
(adjective)
Seamless integration of your personal brand identity across carefully selected platforms, both online and offline, making it universally recognizable and influential. A ‘YOUbiquitous™’ personal brand crosses physical and digital boundaries, ensuring your presence is felt everywhere your audience engages with you, fostering consistent recognition and trust.
Example:
“To build a YOUbiquitous™ personal brand, align your messaging and presence across all touchpoints, making sure it's remembered no matter where your audience finds you.”
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Your personal brand needs to be omnipresent and consistent. After building a solid foundation of genYOUiness™, valYOU™, YOUniqueness™, and YOUsability™, the final step is ensuring that your brand is everywhere you want to engage with the audience. A YOUbiquitous™ personal brand doesn't mean overexposure but rather consistent presence and accessibility across all platforms.
This order reflects a natural progression in personal branding.
Starting with YOU goes from deep self-awareness and moves toward how you make an impact and maintain that presence over time. Each YOU NEW builds on the previous one, ensuring that you create a brand that is both personally fulfilling and strategically effective.
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genYOUine™ — True to you first. Without it, you don’t have a personal brand
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valYOU™ — Understanding your leadership you know what to offer
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YOUnique — Defining traits and characteristics that sets you apart
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YOUsable™ — Making your brand simultaneously adaptable and applicable
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YOUbiquitous™ — Ensuring consistency and presence across platforms