Aren’t you tired of the cookie-cutter bullshit approach to personal branding, where you're told to fit into a neat little box, please the masses, and mold yourself into someone you're not? Do you cringe at the thought of turning your life into content, constantly striving to be the brand? Are you ready stop asking how to get leads? If so, it's time to join Brandma, Phyllis Williams-Strawder, on a revelatory journey through the world of personal branding that's as bold and unapologetic as it is empowering.
In "Branding, Boundaries & Bullshit," Brandma fearlessly challenges the status quo, aiming to end the tyranny of being labeled as a brand. She doesn't mince words and doesn't shy away from controversy. If necessary, she'll take on industry favorites and beloved gurus to bring you a new perspective on personal branding—one that's liberating, authentic, and puts the individual back in control.
With over a fifteen years of experience, including a successful multi-million dollar restaurant business, Brandma knows that personal branding isn't about conforming to industry norms or pleasing the masses. It's about discovering and embracing your 'youniqueness.' It's about building a personal brand that authentically represents you, your life, and your business. It's about unapologetically putting yourself first.
So, what sets "Branding, Boundaries & Bullshit" apart from other branding books? It's the unflinching focus on you, the business owner, as the central force behind your brand. Rather than starting with market research or trendy gimmicks, Brandma empowers you to define your brand based on what's best for your life, brand, and business. Once you've mastered this approach, your brand becomes a powerful tool to attract those who resonate with your authenticity.
Brandma believes that personal branding should be a source of freedom, not a source of stress. She draws a clear line between being a brand and building one. While many experts encourage you to mimic the rich and famous, she encourages you to create your own path. In her eyes, Steve Jobs, Tony Robbins, Richard Branson, and even Donald Trump aren't personal brands—they're rich and famous. Your personal brand should be a reflection of your genuine self, not a crafted facade.
Throughout this no-holds-barred manifesto, Brandma shares personal stories, insights, and practical strategies to help you break free from the shackles of traditional branding. She addresses the pitfalls of turning your life into content and the dangers of being at the mercy of public perception. She challenges you to go beyond superficial branding exercises and dig deep into your 'youniqueness' as the foundation of your brand architecture.
"Branding, Boundaries & Bullshit" isn't just a book—it's a wake-up call, an invitation to rediscover your identity, and a guide to crafting an authentic personal brand. Brandma's mission is clear: to nurture service-based business owners like you from brandbabies™ to Brand Leaders.
If you're ready to embrace a more challenging yet profoundly impactful approach to personal branding, if you're ready to stop pleasing the masses and start being true to yourself, then this book is your roadmap to brand liberation. It's time to break free from the bullshit and create a personal brand that's as unique as you are.