Contemplation. Objectives. Dedication. Ethics.
Welcome to the blueprint that keeps your brand from bullshitting itself.
The Brand Behavior C.O.D.E.™ is the behavioral backbone of Brandma’s House. A strategic framework that defines how you think, decide, and show up as a Founder before your brand ever says a word.
This ain’t a “find your values” exercise. It’s a behavioral audit of what you actually live by. Because your brand can’t behave better than you do.
Inside the C.O.D.E., you’ll:
- Clarify your Contemplation: the truths you always return to when the noise gets loud.
- Define your Objectives: how your brand behaves in public when your private convictions are on the line.
- Refine your Dedication: the sacrifices that prove your standards are more than statements.
Enforce your Ethics: the line you’ll never cross, even for clout, cash, or clients.
Purpose:
To anchor your behavior before your brand positioning. C.O.D.E. builds the foundation for every diagnostic, framework, and philosophy in Brandma’s House, from your Voice Mapping Diagnostic™ to your Founder Brand Fit Forecast™.







