How To Use Strategy In Personal Branding (Ghetto Country Brandmother)
Interview
November 22, 2023
Founder-First Strategy
Phyllis Williams-Strawder joins Stephen Houraghan to discuss her move from barbecue to brand strategy, the relationship between personal and business brands, and the internal work required to claim a stronger professional identity.
Phyllis Williams-Strawder joined host Stephen Houraghan for Episode 288 of the Brand Master Podcast to discuss the transformation from barbecue entrepreneurship to professional brand strategy.
Williams-Strawder shares how she moved beyond the identity attached to a successful restaurant business and developed the Ghetto Country Brandmother® as a personal brand capable of supporting her next chapter. The conversation examines how personal identity, business strategy, and professional positioning work together rather than operating as separate branding exercises.
The episode also explores imposter syndrome, recognizing the value of lived experience, aligning personal and business brands, and using strategic thinking to create a brand that can mature with its Founder.