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The Workshops

Take time to work on the brand, content & marketing before everybody goes back to working around it

It’s okay to come in with conflicting ideas about what’s happening with the brand, content, or marketing. Get the issue on the table, work through what keeps getting avoided, and make decisions strong enough to survive after Brandma leaves.

Brandma’s Workshops are facilitated working experiences for Founders, teams, associations, Chambers, communities, and organizations ready to do more than collect information.

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The room examines what is happening. The room makes decisions.

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You will take notes. But taking notes is not the work. The work is what changes because of what the room finally sees.

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Virtual and in-person

Build a brand with D.R.I.P.™

Distinction. Resonance. Identity. Positioning.

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Strategy can look good on paper and still require behavior, energy, boundaries, or leadership the Founder can't or doesn't want to sustain.

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This workshop examines the relationship between a Founder and the brand they're responsible for leading. The room and duration determine how deeply we work through:

  • Founder-brand alignment and role clarity

  • Brand voice, tone, and authority in practice

  • Offers, delivery expectations, and perceived value

  • Brand behavior patterns and their real-world consequences

  • Positioning and differentiation within the current market context

  • Audience access, boundaries, and engagement expectations

  • The gap between stated messaging and repeated actions

 

This is a behavioral and strategic look at whether the house being built can actually hold the Founder who has to live in it.​

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Keep the Content R.E.A.L.™

Relatable. Engaging. Aligned. Leveraged.

 

Content can sound polished and still not connect, support the business, or give the audience anything worth remembering.

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This workshop looks into the relationship between a Founder’s thinking and the content carrying it. The room and duration determine how deeply we work through:

  • Messaging Mode versus Marketing Mode™

  • Content pathways across platforms and offers

  • Voice drift, performance, and borrowed language

  • Turning lived experience and existing ideas into usable content

  • AI efficiency without handing the voice over to the prompt

  • Content pillars rooted in the Founder’s actual expertise

  • Building content assets instead of feeding a production treadmill

 

This is a behavioral and strategic look at whether the content sounds like the Founder, serves the business, and keeps working after the post gets published.​​

Keep the Marketing S.I.M.P.L.E.™

Strategy. Intent. Message. Presence. Leverage. Execution.

 

Marketing can stay busy as hell and still fail to move the right audience toward the right offer.

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This workshop examines the relationship between a Founder, the audience they want to reach, and the behavior required to move the brand forward. The room and duration determine how deeply we work through:

  • Audience behavior and self-selection

  • Access, boundaries, and over-giving

  • Visibility, memorability, and market presence

  • Offer movement and conversion pathways

  • Channel choices based on capacity instead of hype

  • Promotion without disrupting the regular content flow

  • Building a repeatable system the Founder can actually sustain

 

This is a behavioral and strategic look at whether the marketing creates movement, or just gives the Founder more shit to do.​

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How deep we go'n?

Half Day

Focus the room​

A half-day workshop is built around the most important question the room needs to answer.

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Participants examine the foundation, identify the primary friction points, make essential decisions, and leave with immediate priorities.

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This is not a full-day agenda crammed into fewer hours while folx eat lunch.

 

Best for:

  • Chambers and associations

  • Conference intensives

  • Leadership or Founder communities

  • Teams needing a focused reset

  • Rooms addressing one defined issue

 

The half-day includes the core workshop material, guided exercises, discussion, and an immediate action plan.

Full Day

Work the room​

A full-day workshop gives us enough time to move beyond identification and into strategy, application, and pressure-testing.

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Participants examine what's happening, make decisions, apply the frameworks to their actual brands or organizations, and refine the work before leaving the room.

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Best for:

  • Founder cohorts

  • Organizational teams

  • Professional associations

  • Communities that need both strategy and application

  • Rooms ready to work through more than one connected issue

 

The full day includes the core material, deeper strategic exercises, working sessions, facilitated discussion, and a practical action plan.

Two Days

Build beyond the room

The two-day workshop creates space for diagnosis, strategy, application, refinement, and implementation planning without rushing the thinking.

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Day one gets beneath the problem and builds the strategic direction.

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Day two puts that direction to work, tests it against real examples, strengthens weak spots, and creates a next move plan.

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Best for:

  • Teams responsible for shared implementation

  • Founder communities working through a larger transformation

  • Organizations needing customized application

  • Cohorts that need time to practice rather than merely understand

  • Rooms where the work must continue after the workshop ends

 

The second day doesn't repeat the first. It turns the first day’s decisions into something the room can use.

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What does gets in the room

Every workshop includes:

  • Brandma’s facilitated instruction and strategic guidance

  • A workshop workbook shaped around the experience

  • Guided examination and working exercises

  • Discussion that connects the doctrine to the room’s actual conditions

  • Decisions, priorities, or an action plan appropriate to the duration

 

Virtual sessions may also include replay access.

 

Customization, licensing, travel, participant limits, and additional implementation support are scoped separately when required.

What doesn't get in the room

A workshop is not a private diagnostic multiplied by the number of participants. It doesn't include individual Diagnostic reports, private brand architecture, done-for-you strategy, copywriting, or one-to-one implementation support unless those services are added separately.

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Signature House IP may be used to facilitate the work. That doesn't mean every participant get every framework, diagnostic, workbook, or proprietary tool in Brandma’s cabinet.

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The room gets what the workshop needs. Not the keys to the whole fuck'n House.

Which workshop do you want

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The half-day is not the cheap version. The two-day is not automatically the best version. The right duration depends on the size of the room, the complexity of the issue, how much application is required, and what participants are expected to do afterward.

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A room can need one strong decision, a whole-ass day, or enough time to stop talking about change and build the conditions for it.

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Brandma recommends the format that fits the work, not the one that keeps the room occupied the longest.

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No pressure 🥃 No guilt 🥃 No theatrics

Take Brandma To Work Day

Choose the framework your folx need and tell Brandma what you’re trying to get done.


Workshops are built around the audience, purpose, working conditions, and depth of the engagement. Complete the inquiry below so we can figure out which workshop and format fit the room.

Which workshop are you interested in?
Preferred workshop depth
Virtual or in-person
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