Renowned personal branding strategist and coach, Phyllis Williams-Strawder, aka Ghetto Country Brandmother®, and author of Branding, Boundaries, & Bullshit is set to launch her groundbreaking new book, “I’m Not Here To Fix My Face: Positioning Your Personal Brand Ten Toes Down In A Branded House.” The book takes on the conventional crazy of personal branding, urging entrepreneurs to prioritize selfishness before selflessness, and substance over subterfuge.

In a world obsessed with self-promotion and hype yourself tactics, Williams-Strawder goes against the commoditizing of people. She takes the stance that personal branding ain’t personal, it’s business. Personal brands are the cornerstone of brand architecture to be used as an endorser brands, not a walking pitch deck. “I’m Not Here To Fix My Face” throws out the notion of fitting industry standards for the sake of “professionalism.” Instead, it goes all in on being a niche of one to grow, scale, and expand a business.

The book focuses on practical strategies for building a younique personal brand that includes:

• Boundary reinforcement: Protecting personal life from the demands of personal branding.

• Broadcasting an amplified core message: Clearly communicating the past, present, and future of the business

• Bridging the gap between the audience and the offer: Effectively incorporating a promise the brand can stay dedicated to.

Williams-Strawder’s no-bullshit approach and two decades of experience make “I’m Not Here To Fix My Face” a must-read for entrepreneurs tired of taking personal branding built on the back of climbing the corporate ladder.