Taking up space shouldn’t require giving everybody access to your life.

Personal branding comes with a long list of demands. Be more relatable. Show more personality. Share your family. Post more often. Soften your message. Smile for folx whose approval you’re supposed to turn into revenue.

For a Founder, that can become a second job with no clear boundaries and no off switch. You’re visible, but the visibility keeps asking for more of you.

In I’m Not Here to Fix My Face, Phyllis Williams-Strawder, the Ghetto Country Brandmother®, examines how to position your personal brand ten toes down in your branded house.

Drawing on her transition from Mrs. Mista to Brandma, she explores three connected practices: Boundaries, Broadcasting, and Bridges. Together, they give your personal brand a deliberate role in attracting an audience, expressing your authority, and connecting people to the business.

Inside, you’ll get schooled on how to:

• Establish a distinctive position through your strengths and youniqueness

• Examine the roles, labels, and accolades you use to describe yourself

• Use language that makes your position recognizable

• Broadcast a consistent message with clarity and intention

• Amplify your message through channels and relationships that fit

• Build bridges through storytelling, education, and emotional connection

• Protect the separation between your personal life and your public presence

Boundaries establish where you stand. Broadcasting carries that position into the world. Bridges give the right folx a way to understand its value and move closer.

The work asks you to consider more than how you appear. It asks what your presence is doing, what your message makes clear, and whether your public role supports the house you’re building.

For Founders of service-based businesses who want to be recognized without becoming endlessly available, this book offers a direct approach to personal-brand positioning.

Be vocal. Be visible. Be vigilant.

Stand ten toes down in a position you can maintain without fixing your face for everybody who walks through the door.