Branding

Brandma's Library

GCB drop'n knowledge in writing

6 Lessons Shiny Object Solopreneurs Can Learn From Lord Of The Rings - SPOILER ALERT

I recently discovered a common thread running through my existing and potential clients who are drawn to me. They have shiny object...

3 Levels Of Authentic Branding As A Solopreneur

I read an article in the Wall Street Journal a couple of years ago. It's about black professionals finding balance with work and being...

3 Reasons The Client Doesn't Come First For Solopreneurs

For years the prevailing word on the street is that the customer comes first or the customer is always right. As a customer in these...

3 Things I'd Change If I Had To Brand Again

Solopreneurs should start their brand building from their personal brand. I'm not talking about making a name for yourself.

3 Brandbaby™ Lessons On How Not To Drive Your Brand

What makes you special has the capacity to make you money if you think small enough. In branding it’s niching. Unfortunately, like so...

3 Brandbaby™ Steps To Brand Boldly

To brand boldly is to recognize the strengths behind the brand. Your strengths and the brand strategy you put behind it.

3 Brandbaby™ Steps To Brand Leadership

Entrepreneurs who are new to the game will forsake brand leadership because they believe business leadership trumps all. They also forsake b

3 Brandbaby™ Steps In Branding Whatcha Momma Gave Ya

Branding whatcha momma gave ya is knowing how you want your personality to show up, show out and show off in your personal & business brand.

Wait! Branding Is More Than Know, Like And Trust

People know, like and trust because they draw similarities and make an emotional connection. If you leave them hang'n, then kiss that...