Brand Building

Brandma's Library

GCB drop'n knowledge in writing

LinkedIn Kicked Me Out On My Ass

Linkedin, or someone on Linkedin, has a problem with personal brands growing the fuck up. That’s the only reason I can come up with for...

(BONUS) Get your lazy ass off the couch and read this post on personal branding!

Okay, maybe you’re not lazy. Maybe you’re just lost in the sauce as a business of one. Maybe I was just trying to get your attention....

Unconscious Bias Can Really F*ck With Your Personal Branding

When you take personal branding too personal you have a tendency to lead your brand based on unconscious bias. This type of leadership...

6 Lessons Shiny Object Solopreneurs Can Learn From Lord Of The Rings - SPOILER ALERT

I recently discovered a common thread running through my existing and potential clients who are drawn to me. They have shiny object...

3 Levels Of Authentic Branding As A Solopreneur

I read an article in the Wall Street Journal a couple of years ago. It's about black professionals finding balance with work and being...

3 Brandbaby™ Steps to Brand Like A Solopreneur

Yes, you're a solopreneur. No, you don't have to do all the things. Trying to keep all the balls in the air at this stage of the game is wha

3 Reasons The Client Doesn't Come First For Solopreneurs

For years the prevailing word on the street is that the customer comes first or the customer is always right. As a customer in these...

3 Ways You Know You're Branding Out Of Fear

Being a solopreneur is scary enough. Branding can add to that fear without even a tap on the shoulder to warn you. It's understandable when

3 Brandbaby™ Steps On Archetypal Mix

As a brand strategist I love brand archetypes. I show my clients how to use them as a relatability tool for their brand.

3 Brandbaby™ Steps To Brand Architecture

To grow and scale your business, you have to consider the architecture of how you build your brand. If you don't build the right way at...