Brand Building

Brandma's Library

GCB drop'n knowledge in writing

6 Lessons Shiny Object Solopreneurs Can Learn From Lord Of The Rings - SPOILER ALERT

I recently discovered a common thread running through my existing and potential clients who are drawn to me. They have shiny object...

3 Levels Of Authentic Branding As A Solopreneur

I read an article in the Wall Street Journal a couple of years ago. It's about black professionals finding balance with work and being...

3 Brandbaby™ Steps to Brand Like A Solopreneur

Yes, you're a solopreneur. No, you don't have to do all the things. Trying to keep all the balls in the air at this stage of the game is wha

3 Reasons The Client Doesn't Come First For Solopreneurs

For years the prevailing word on the street is that the customer comes first or the customer is always right. As a customer in these...

3 Ways You Know You're Branding Out Of Fear

Being a solopreneur is scary enough. Branding can add to that fear without even a tap on the shoulder to warn you. It's understandable when

3 Brandbaby™ Steps On Archetypal Mix

As a brand strategist I love brand archetypes. I show my clients how to use them as a relatability tool for their brand.

3 Brandbaby™ Steps To Brand Architecture

To grow and scale your business, you have to consider the architecture of how you build your brand. If you don't build the right way at...