Brand Leadership

Brandma's Library

GCB drop'n knowledge in writing

6 Lessons Shiny Object Solopreneurs Can Learn From Lord Of The Rings - SPOILER ALERT

I recently discovered a common thread running through my existing and potential clients who are drawn to me. They have shiny object...

3 Brandbaby™ Steps to Brand Like A Solopreneur

Yes, you're a solopreneur. No, you don't have to do all the things. Trying to keep all the balls in the air at this stage of the game is wha

3 Ways You Know You're Branding Out Of Fear

Being a solopreneur is scary enough. Branding can add to that fear without even a tap on the shoulder to warn you. It's understandable when

3 Brandbaby™ Steps To Brand Boldly

To brand boldly is to recognize the strengths behind the brand. Your strengths and the brand strategy you put behind it.

3 Brandbaby™ Steps To Brand Architecture

To grow and scale your business, you have to consider the architecture of how you build your brand. If you don't build the right way at...

3 Brandbaby™ Steps To Brand Leadership

Entrepreneurs who are new to the game will forsake brand leadership because they believe business leadership trumps all. They also forsake b

Know What You Want From Your Brand In 2022 As A Brand Leader

Entrepreneurs seldom consider what they want from their brand. I know this from my own past experience and that of my clients. It's an...