2023
Branding, Boundaries & Bullshit
Paperback
Hardback
LOC
979-8-9893431-0-2
979-8-9893431-3-3
2023918341
End the performance. Start the rebellion. Learn to C.O.D.E., C.A.M.P., and P.L.A.Y. your way into a brand that’s about leadership, not likes.
After a few more talks with myself, the decision was made to give up business coaching for brand strategy. I knew I made the right decision when Ebony and Cas enttered my life. We started doing rooms on Clubhouse under the club name, Get Authentic As Fuck.


This is your bold-ass blueprint for brand behavior. Not just building one, but being one.
Inside Branding, Boundaries & Bullshit, the Ghetto Country Brandmother® breaks down three strategic frameworks that flip the personal brand script:
C.O.D.E. — Contemplate, Own, Declare, Enforce
C.A.M.P. — Choose, Align, Market, Protect
P.L.A.Y. — Position, Leverage, Amplify, Yield
You’ll learn how to lead with your values, set boundaries without guilt, and ditch the performative nonsense that turns brands into followers of trends instead of leaders of movements.
This ain’t no “find your voice” fuckery. It’s a personal brand strategy rooted in rebellion, self-possession, and sustainable power.
So if you’re tired of running your brand like a one-person popularity contest, grab this book and get ready to PB&Slay.