BRANDMA'S
PUBLC LIBRARY

Brandma’s House is still standing, but shit was creaking in a few places, and the rooms were begging to be converted into Wings. So I’ve been pulling up rugs, patching walls, and tossing shit left and right because it didn't fit or I didn't wanna be bothered.

There’s something poetic about watching Harvard, the oldest, whitest, and arguably most powerful academic institution in America square up against the federal government over DEI and all its glory. It's like watching the professor pull up to the principal’s office and say, “You don’t run this school, I do.”

For micro-insurgent brands, it’s not about being “perfect” or trying to appeal to everyone. It’s about owning who they are and giving their audience a brand to connect with on a deeper, emotional level.

Western luxury houses have long profited from their perceived exclusivity. Meanwhile, China has been building desirability from the inside out. They’ve been quiet, consistent, and completely unfuckwithable. Why? Because they’re not just branding products. They’re branding pride.

You're not running a business. You're running through one, holding every piece together while trying to make your brand make sense to the outside world.

Pinky Cole Hayes, founder of Slutty Vegan, author of I Hope You Fail, and now low-key queen of the comeback, recently had a

The story of Ben & Jerry’s and its ongoing saga to separate from its parent company, Unilever, offers a reality check example of