Personal Brand & Slay
Whether you like it or not, if you're gonna succeed, you have to be famous for something, even if only to a select few.
It's not about fleeting fame that dies with you. It's about iconic fame that outlives you.
Look at Van Gogh.
Having a personal brand that slays like an icon is how you gain that level of fame. You have to give 'em something to talk about besides bullshit.
How do you become iconic as a brand leader...
Brand Identity
Have the courage to own what is youniquely yours based on a C.O.D.E. that let folx know where your brand stands.
Iconic Lena Horne
Brand Ego
Have the freedom to give zero fucks and mean it, which is rooted in how you set up C.A.M.P. for the brand.
Iconic Eartha Kitt
Brand Image
Have the audacity to look and speak your branded truth because you P.L.A.Y. the game on your terms.
Iconic Nina Simone
A personal brand C.O.D.E. is based on what you want and what you're born with. It's broken down into:
-
Contemplation
-
Objectives
-
Dedication
-
Ethics
The C.A.M.P. of the personal brand is established boundaries so folx know how to come at you. It can be found through:
-
Communication
-
Audience
-
Marketing
-
Positioning
How you P.L.A.Y. the game is by stacking the deck with what suits you. Use innate traits for:
-
Personality
-
Language
-
Archetype
-
Yarn
Meet the
Ghetto Country Brandmother®
Founder & Head Brandma In Charge
I'm here for the overwhelmed, burned out, plain ol fucking tired brandbabies who wanna go from self-employed to entrepreneur.
I here to nurture folx who wanna make peace with being profitable without making it personal.
I'm here for the long game of making sure you do what you want, charge what you want, so you can live how you want.
Basically, I'm here for you