Fri, Sep 09|
Brand Like A Solopreneur
A masterclass on not talking with your brand full.
Time & Location
Sep 09, 2022, 6:00 PM – 7:30 PM
About the event
It's time to stop talking with your brand full.
If you're a business of one, you need to handle your brand game different.
Using your personal brand as part of your brand architecture will help you separate your who from your do. If you don't, you try to talk with your brand full. A full brand is one that tries to do double duty as the human and business. Scaling your business based on a full brand is doable but slow. It causes brand micro managing, makes the brand about you only, and you want folks to remember your name. How many folx do you meet and remember their name?In this webinar/masterclass I talk about the coexistence of your personal and business brand. If you're a solopreneur who believes, you are your brand or you only need on or the other to scale your business, this is for you. You're trying to talk with your brand full.
Gain insights on why you should make your personal brand part of your brand architecture. Gain insights on the benefits of separating your personal & business brand. Learn when and how to use your personal to endorse your business brand. Understand the value of a two-word descriptor brand that makes you memorable.
No more imposter syndrome when talking about your business. No more reactive money chasing. Being an endorser brand can lead to being paid to endorse outside brands. Having a 2-word descriptor will make you more memorable than your name.
With the changing world of marketing and branding, the landscape for personal and business branding as a solopreneur has to change. You can no longer count on the hustle and grind to get you to the next level.
Learn how to stop limiting your scalability, likability and memorability.