Most folx don't unleash the can whoop ass that is personal branding
Establishing yourself as a business leader, thought leader or just trying to lead a better life, can seem overwhelming in this era of attention seekers and content creators.
Everyone wants to be a brand, but can't fully appreciate what that means. Someone a long time ago wrote a book about personal branding and folx have been trying to build off of it ever sense.
First off, that book was written for folx trying to climb the corporate ladder. As a business owner, that is not your circus. Secondly, being a brand is a far cry from building a brand. You're boxing yourself in.
A brand is an asset. A personal brand is a game changing asset. Unlike business brands, which are based in fiction, a personal brand is based on you, just not all of you.
It's time to play the game your way. If you were meant to follow the leader you wouldn't have started a business.
Being a brand will wear you out and toss you around like a rag doll. You're already do'n all of the things trying to live up to that work/life balance bullshit. To try and be a brand on top of all that, is a train wreck waiting to happen.
Developing a strategic personal brand is next level shit that makes being a brand a cheap but not easy option. It's brand architecture from the Founder on up. You get to maintain and nourish the personal brand while sharing the business brand with the masses.
Some folx think they can get away with just incorporating storytelling for a better brand experience. A story can get old real quick if its only purpose is to share your struggle. A relatable brand story, however, will make a difference with the right audience that includes your ideal client.
Playing your game by someone else's rules is a backwards ass move. Playing it safe means fear of leadership. And if that's how you continue to play the game, it will end with either working in your business all your life or living up to the statistics of closing within 5 years. Get'n the picture.
I promise you, I get it
Fighting everyday to be seen, heard, or noticed.
The struggle is real. And it's even harder if you try to do it without a brand.
A strategic personal branding approach goes beyond surface-level tactics and gets into brand architecture from the core - you, the individual. Building a strategic personal brand starts with understanding you and what you want in your life, brand, and business.
Anything less is a job.
What's special about strategic personal branding?
You, as the Leader, come first and the audience comes second. This takes you from people-pleasing to attraction.
You're able to get what you want instead of just giving the audience what they want.
Your personal brand becomes the ultimate parent brand and endorser for subsequent sub-brands.
You focus on leadership instead of ownership.
So how are brandbabies nurtured into Brand Leaders?
* Only Branded Time Out & Branded Youniversity include the PB&Slay Framework
All three services have access to replays
Branded Time Out includes homework, workbooks, and Brandma's Marketing Planner
Branded Youniversity is weekly hands-on strategic work on brand, marketing, and content along with any requested business coaching.
Ghetto Country Brandmother®
Founder & Head Brandma In Charge
I'm here for the overwhelmed, burned out, plain ol fucking tired brandbabies who wanna stop working so hard to make their money.
I here to nurture shiny object chasers who have a bunch of great ideas but don't know how to fit them into their life, brand, or business.
I'm here for the long game of making sure you do what you want, charge what you want, so you can live how you want.
Basically, I'm here for you with certifications as a life coach, business coach, brand strategist, and marketing psychology specialist.
"This is what I wanted from all those brand courses, challenges, workshops, and programs I took in the past. An authentic brand...that flows off your tongue like it flowed from my life and heart."
Ebony L. Green,
The Ratchet Sage
I already have a lot on my plate. Should I join now, or later?I would have to say that's a personal choice, but if you don't have the time to put into it, you won't get what you want out of it. Also note that I limit the capacity because I like to give everyone my personal attention when it's their time. I can't do that if I have 20-30 people running around my calendar.
How much is it?For people who have not gone through the Time out is $1700/mo. For my Time Out brandbabies is $1000/mo. I will keep it at this price as until I have to hire help, but once you're in, your price is guaranteed for the year. The plan is that before you're done you'll be make 3-5x that per month at least.
How do the group calls work?Calls will be hosted via zoom with some education followed by hot seat coaching.
Why do you single out cooks, coaches and creatives?I have first hand experience in all of the areas. My creativity comes through my writing. But just so you know. coaches are attracted to me.
What happens after the 12 months?After our 12 months together you're still fam. You will still have access to resources for the foreseeable future. If you want to continuing have access to the bi-weekly group calls that can be made available.
How much time will I get with you?It's my hearts desire that I keep that small so we can meet at least twice per month 1:1 and twice per month in the group coaching calls. I'll also try to address any and all questions presented in the forum.
Can I cancel or take a break?You are welcome to cancel or pause at anytime, but your space will not be held and you can't return until another space opens up. If you don't want to wait, you can schedule individual calls but they will not be based on the Youniversity framework.
Why do you cap at 10 clients?I like to interact and engage with my clients. If I have to many, then someone may not get the attention they deserve. I have no problem exchanging time for money. We're both worth it.
Why do you price the way you do?Because I choose to trade time for money, I have to compensate for that. My abilities are finite when it comes to how many clients I can handle without doing them harm. I don't want my clients to ever have an experience like they do at the hairstylist. You know the one that overbooks and makes you wait 1-2 hours after your appointment. You mean enough to me that I have to say no to everyone else and that's factored into my pricing.
Why do you make a distinction between branding and brand strategy?Every person with a business is doing branding, even if they suck at it. A person who has a brand strategy is being proactive about the direction and goals of the brand. This also allows the brand to prepare for any changes in economy, peak periods or market changes.
Why are your services offered as a DWY instead of DFY?Three reasons: 1) solopreneurs already have enough shit to handle on their own without worrying about if someone is going to give them something that works for them or waste their money. Doing it for them can require multiple revisions and the client can still end up dissatisfied. 2) I'm able to charge less than if I did it for them. Developing a strategic brand when you don't know what questions to ask can take years instead of months. 3) despite my knowledge and expertise as a brand strategist, you know best how you want to build out your brand. You are the expert of you. You've been building yourself up for years. If you're a part of your brand building process, you get to decide in the moment what tweaks need to be made. Why wait until after I've built a brand strategy for you only to find out 6 months down the line something is wrong.
Why isn't competition a part of your brand strategy framework?At this level of the game, you have no competition. You are one person in a world of over 7 billion people. That's the total available market. Once you're an established brand with name recognition, then you may consider others in the industry, but at the end of the day people are gonna buy from who they wanna buy from. Think about it. When your favorite brand is not available, only then will you consider an alternative.
Why does working with you take so long?I want folx leaving me knowing and understanding their brand and brand strategy. I don't want you to have to hire a marketing agency to implement a marketing strategy you don't understand. I don't want you to go through numerous graphic revisions because you don't know how to explain what you want. Most of all I don't want you to be a people pleaser brand unless you wanna be.