FOUNDATION
Founder-First Brand Architecture™
Structure your brand like a house with YOU as the cornerstone, not the housekeeper.
Structure & Strategy
FUNCTION
Brand Behavior™
Messy middle between personal & business branding. Instead of hiding, attitude and culture shape the brand.
Action & Alignment
FRAMING
Micro-Insurgent Branding™
Frame brand architecture with bold, rebellious positioning that doesn’t just stand out, it holds up.
Position & Presence
Because a brand isn’t just what it looks like 💋 it’s how it behaves when nobody’s watching.
Can you handle a N.A.G.
Brandma’s House was built for Founders who are self-aware but behaviorally stuck and stagnant.
If that’s you, pour yourself a drink:
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Solo Consultants: lawyers, consultants, financial advisors, real estate agents. You make good money but still people-pleasing, clinging to an outdated identity, and undercharging because growth feels greedy.
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Creatives: you’re dripping in talent but caught in over-giving and comparison traps. You’ve got the work but not the independence or tranquility you want because broke clients stay booking.
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Thought Leaders: your receipts are long, your credibility is tight, but you’re still sitting on the sidelines because you’re scared that scaling will cost you your idealism or expose you as undeserving.
If growth feels exhausting, visibility feels like a performance, and your brand feels like a chore...
That's a Brand Behavior problem.
Let’s fix that.
Don't hate the playa, hate the brand!
Most folx big mad at the game when it’s really their brand that’s play'n in their face.
You don’t need another tip, template, or trick
You don't need another fucking content calendar.
You need a strategy that speaks you fluently. That's Brand Behavior™ do'n its damn thing.
Folx need to know you're not new to this, you're true to this.
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Being self-aware but stuck? Not cute.
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Having a story and no strategy? Not cute.
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Showing confidence without clarity? Still not cute.
From cooking to creative to consultants, this House was built to raise brands, not perform for 'em.
Putting the Founder first instead of the customer is not selfish. It's strategic brand leadership.
Brandparenting™ is an approach to Nurture, Advise, and Guide (N.A.G.™) your Brand Behavior™
Aren't you tired of bullshit games?
Brandparenting™ & Brand Behavior™ POV
Brandparenting™: How brands get raised, not built
Most folx try to build a brand from the outside in; logos, likes, and lip service.
Around here? We raise Brandbabies to lead brands, not be brands.
Brandbabies don't build brands for now. They lead brands for legacy.
It's all in the N.A.G.ing: Nurture. Advise. Guide.
Because brands don’t need managing. They need raising.
Brand Behavior™: The proof is in the leadership.
A brand isn’t just what it says. It’s how it’s led, especially when nobody’s watching.
Brand Behavior™ is strategic IRL. It’s how your brand shows up, sounds off, and stays true without you blowing up, burning out, or bullshit'n.
Consistency isn’t a content calendar. It’s a behavior.
And I’ll N.A.G.™ you til it sticks.
How you wanna do this
🥄 I’m not ready for Brandma, but I want some of her recipes.
You want the thinking. Not the spotlight. Not the work out loud.
This is where the doctrine lives, intact, uninterrupted, and available on your terms.
You read. You listen. You return when the pressure changes.
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No proximity.
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No performance.
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No expectation to act.
THE HOUSE FAVORITE
🥃 I wanna hang out with Brandma, just not by myself.
You don’t need fixin. You don’t need motivation. You just don’t want to keep doing this alone.
This is a live, ongoing practice space where Founders stay steady together; naming patterns, slowing reactions, and practicing leadership under pressure.
Come when it’s useful. Step back when it’s not. Return when pressure comes back around.
MEET THE
Ghetto Country Brandmother®
I’m the Ghetto Country Brandmother®, but you can call me Brandma.
I don’t build brands, I raise them. Around here, we don’t do branding for the ‘Gram. We do Brand Behavior™ - branding that moves, leads, and lasts.
I N.A.G.™ - Nurture, Advise, Guide - Founders until their brand behaves like the leader behind it.
If you’re ready to build a branded house instead of playing dress-up with your business, I’ve got the strategy, the bourbon, and the receipts.