Western luxury houses have long profited from their perceived exclusivity. Meanwhile, China has been building desirability from the inside out. They’ve been quiet, consistent, and completely unfuckwithable. Why? Because they’re not just branding products. They’re branding pride.

You're not running a business. You're running through one, holding every piece together while trying to make your brand make sense to the outside world.

Pinky Cole Hayes, founder of Slutty Vegan, author of I Hope You Fail, and now low-key queen of the comeback, recently had a