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OPINIONATED
HOOK UP

Need a second opinion on what's right, wrong and possible. Call it a brand audit if you want to, but wait'll you get a load of this.
How long are you gonna keep wishing for brand new shit with the same bullshit

Have you ever heard the phrase cognitive dissonance?

 

To put it in context it means you believe that since you've been making money with your business you don't have a problem with your brand.

 

Your leads are dwindling along with your profits, but you're doing what you've always done.

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​You believe what worked before is working now, YOU JUST HAVE TO WORK HARDER.

 

Don't you think it's time you got an outside (expert) opinion of your business brand? Your friends and family haven't spent years on education, expertise, and experience strategic branding,

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Brandma’s Opinion is not a surface scratch. It's a dig deep to find out what's right, wrong, and possible.

This isn’t just an audit—it’s an experience. 

Opinionated Hook Up

An expert opinion from someone who cares about you and your business

Clarity

Instead of wasting time and throwing money at guesses, work with someone who will answer your questions not only about what's wrong, but what's right and possible.

Alignment

Instead of wondering why the audience you have isn't the one you want, find out who's truly check'n for you so you can say what you mean and mean what you say.

Advantage

Instead of worrying about the competition and trying the same tips and tricks, find out what they're doing right and wrong so you can showcase your distinction/

She demonstrates everything that she teaches by living it. Her straight forward style of coaching and her authenticity makes her memorable and the principles she teaches easy to understand.

Harry Kyin

What have those tips, tricks, & hacks done to your brand

 

The hamster wheel of algorithms, lead magnets, and content creation has made you dizzy.

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Chasing trends and doing challenges got you more followers but no funds.​

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How many more times are you gonna ask why them and not me?


There's more to this game.
Being a Founder of a business makes you an expert at what you do, not in what makes it a brand.

Do you even know what message you're putting out on the regular? Does your social media feed feel like the current events section of news, trends, and bullshit? If you keep changing the messaging, you're not branding.

Black man with a megaphone on the Brandma's House site

You have an audience, but who's actually listening? Your audience is filled with more folx who want a show than a solution. Followers on a platform do not equal funds in the bank. You gotta know who to talk too.

Image by Rob Curran

Folx wanna feel seen, heard, and validated, not sold to, patronized, or manipulated. Being more focused on the sell than the connection is not branding. They want to be valued for more a dollar and decimal point.

Black woman being heard in a group on the Brandma's House site
Here's the thing...
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Making money at what you do well is in jeopardy if you keep trying to fix your shit without the right information.​ Self-diagnosis never works out well.

This is not a six figure promise or quick fix

 

This is answers and opportunities

 

You are great at what you do, now let someone help you brand and market what you do.

 

You can't DIY everything and expect it to be professional grade.

Ghetto Country Brandmother as a thought leader

Meet the
Ghetto Country Brandmother®

Founder & Head Brandma In Charge

GCB knows first hand the turmoil of being a brand. In her former life as Mrs. Mista she was overwhelmed, burned out, and plain 'ol tired as fuck.

 

What started as a term of endearment became a trigger to code-switch, smile, and be fake as fuck.

 

That 15 year experience taught her more about scalable personal branding than any online program ever could.

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Now she uses her experience, expertise, and education to save others from the same fate.
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Basically, she's here for YOU!

So what do you get with an opinionated hook up

The Opinionated Hook-Up is a candid and objective dig into your brand. Together, we’ll uncover:

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  • What’s Working: The strengths you didn’t realize you had.

  • What’s Missing: The gaps that are costing you customers.

  • What’s Next: Clear, actionable steps to turn your brand around.

 

And the best part? You’ll walk away with a keepsake filled with insights and strategies you can use to take your brand to the next level.

Image by Alex Preusser
Brandma's Two Cents.png
What Brandma's Two Cents looks like

1. Brandma once over
Starting with a virtual house call we'll discuss your current assets, strategies, and audience insights. It's about getting up close and personal with what you’ve built so far.

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2. Brandma in the House

Looking at everything from your social media to your website to your frenemies, Brandma uncovers what's right, what's wrong and what's possible for you to start growing again.

 

3. Brandma let'n you know
You’ll receive a detailed PDF and keepsake with a break down of feedback, opportunities, and suggested actionable tweaks. It’s a no-fluff, no-fuckery roadmap designed to give you clear direction.

  • Why do you price the way you do?
    Because I choose to trade time for money, I have to compensate for that. My abilities are finite when it comes to how many clients I can handle without doing them harm. I don't want my clients to ever have an experience like they do at the hairstylist. You know the one that overbooks and makes you wait 1-2 hours after your appointment. You mean enough to me that I have to say no to everyone else and that's factored into my pricing.
  • Why do you make a distinction between branding and brand strategy?
    Every person with a business is doing branding, even if they suck at it. A person who has a brand strategy is being proactive about the direction and goals of the brand. This also allows the brand to prepare for any changes in economy, peak periods or market changes.
  • Why are your services offered as a DWY instead of DFY?
    Three reasons: 1) solopreneurs already have enough shit to handle on their own without worrying about if someone is going to give them something that works for them or waste their money. Doing it for them can require multiple revisions and the client can still end up dissatisfied. 2) I'm able to charge less than if I did it for them. Developing a strategic brand when you don't know what questions to ask can take years instead of months. 3) despite my knowledge and expertise as a brand strategist, you know best how you want to build out your brand. You are the expert of you. You've been building yourself up for years. If you're a part of your brand building process, you get to decide in the moment what tweaks need to be made. Why wait until after I've built a brand strategy for you only to find out 6 months down the line something is wrong.
  • Why don't you offer a guarantee?
    A guarantee is implied by the fact that you can stop at any time if you're not satisfied. The contract we make is based on respect and honoring your word. If we can't trust each other at our word then walking away is easier than suing.
  • Why isn't competition a part of your brand strategy framework?
    At this level of the game, you have no competition. You are one person in a world of over 7 billion people. That's the total available market. Once you're an established brand with name recognition, then you may consider others in the industry, but at the end of the day people are gonna buy from who they wanna buy from. Think about it. When your favorite brand is not available, only then will you consider an alternative.
  • Why does working with you take so long?
    I want folx leaving me knowing and understanding their brand and brand strategy. I don't want you to have to hire a marketing agency to implement a marketing strategy you don't understand. I don't want you to go through numerous graphic revisions because you don't know how to explain what you want. Most of all I don't want you to be a people pleaser brand unless you wanna be.
  • Is this service refundable?
    Due to the nature of this personalized service, refunds are not offered. However, Brandma is dedicated to delivering immense value during our sessions and through your keepsake.
  • How much does it cost?
    The investment for the Opinionated Hook-Up is $2,000. This includes all sessions, the audit and analysis, a walk-thru of the findings, and your personalized keepsake.
  • What’s the time commitment?
    From start to finish, the Opinionated Hook Up typically takes 7-14 days, depending on scheduling.
  • How does the process work?
    Step 1: You’ll fill out a pre-session questionnaire to provide some background on your brand. Step 2: We’ll meet for a 90-minute session where Brandma will ask questions, share initial impressions, and dig into your brand. Step 3: Brandma will create a personalized keepsake document with her expert opinionated insights and actionable recommendations. Step 4: We’ll have a follow-up session to review the keepsake and answer any lingering questions.
  • Can I use this service for a rebrand?
    Hell yeah ! The Opinionated Hook-Up is a great first step for Founders considering a rebrand. It helps you identify what’s worth keeping and where changes need to be made to keep shit in line.
  • Will this get me a full brand strategy?
    No, the Opinionated Hook Up is not a full brand strategy. It’s a brand audit designed to highlight where you stand and what steps you should take. For a comprehensive, done-with-you brand strategy, I recommend exploring the Bold Hook Up.
  • Will this include my personal brand?
    No. This is strictly business boo.
  • What happens after the Opinionated Hook-Up?
    After the follow-up session, you’ll have a clear understanding of where your brand stands and what needs to happen next. If you’re ready for deeper support, you can move forward with a more comprehensive service, such as the Bold Hook Up or Strategic Hook Up.
  • Why do you call it "Opinionated"?
    Because it's my expert opinion! It may not be what you want to hear but it's based on experience, education, and expertise. You’ll get an unfiltered, expert perspective on your brand and actionable steps to take.
  • Who is the Opinionated Hook Up for?
    This service is perfect for Founders who feel stuck or unsure about their brand’s direction. Whether you're just starting out or need a fresh perspective to refine your messaging and strategy, the Opinionated Hook Up is your chance to get clarity and guidance without a long-term commitment.
  • What’s included in the Opinionated Hook Up?
    You’ll get: A detailed assessment of your brand’s strengths, gaps, and opportunities. A personalized keepsake document summarizing findings and recommendations. A follow-up session to go over the audit and discuss your next steps.
  • What is the Opinionated Hook Up?
    The Opinionated Hook Up is a brand audit designed to give you an unfiltered, expert perspective on your business brand. It’s a first step where I evaluate your current positioning, messaging, and strategy and provide actionable insights to help you move forward with your brand.
  • How do I get started with the Bold Hook Up?
    It starts with you getting on the waitlist. If a spot is available you'll be sent a link to schedule a Real Talk w/ Brandma. During that call, we’ll discuss expectations, challenges, and whether the Bold Hook Up is a right fit for you. Once we agree it’s a match, you'll receive a link to set up your subscription and schedule your first two session!
  • What is the Bold Hook Up?
    The Bold Hook Up is the HOUSE favorite with a one-on-one consulting experience, designed for Founders who want to build a personal brand that aligns with their business goals. Through bi-weekly sessions, we focus on uncovering what you want in your life, brand, and business and translating it into a powerful, scalable brand strategy. And because it's so hands-on, it's limited to 7-10 brandbabies and any given time.
  • What's included in the Bold Hook Up?
    Bi-weekly* one-on-one sessions for C.O.D.E., C.A.M.P., and P.L.A.Y. Comprehensive personal brand development before diving into your business brand strategy. Guidance on messaging, positioning, content strategy, marketing strategy, and more. Access to my expertise and experience as your dedicated Brandmother for six months to a year. A fully personalized keepsake at the end of every completed strategy, summarizing your strategies and next steps. Access to Read.ai reports and videos. Unlimited email access. And more
  • Will I get a business brand strategy during the Bold Hook Up?
    Yes! Once we’ve fully developed your personal brand, we’ll use it to develop a bespoke business brand strategy that’s aligned with who you want for your life, brand, and business. Every aspect of the strategy is tailored around YOU.
  • What’s the difference between the Bold Hook Up and other services like the Strategic Hook Up?
    The Bold Hook Up is the only experience centered around building your personal brand as the foundation for your business brand. It’s an in-depth, bi-weekly process that requires commitment and collaboration. The Strategic Hook Up, on the other hand, is a shorter, done-for-you service focused on business strategies, not personal branding.
  • What happens after the Bold Hook Up?
    The Bold Hook Up is meant to cover everything from your personal and business brand strategy, your marketing strategy, and varies other strategies. So the Bold Hook Up can be as long or short as you want. When you feel grown enough to leave Brandma's House, you can come back for an occasion Brandparenting visit. You'll have a library of strategies as keepsakes. Many brandbabies stay in the house for accountability, regular check ups, and brainstorming.
  • How is the Bold Hook Up different from other branding services?
    The Bold Hook Up is about YOU, the Founder. We focus first on your personal brand because that’s the foundation of everything else. This service is a deeply personal, high-touch experience designed to uncover what makes you bold and younique and help you build a brand that’s unapologetically yours.
  • How do I know if the Bold Hook Up is for me?
    If you’re a Founder who feels disconnected from your current brand, struggling to talk about your business with passion and fire, or simply want a more holistic, cohesive, and strategic approach, the Bold Hook Up is for you. It’s especially valuable for Founders who want to scale and expand into new markets that don't seem to fit what you're doing right now.
  • What kind of results can I expect from the Bold Hook Up?
    The Bold Hook Up is a transformative, long-term process that focuses on building your personal brand as the foundation of your business. During the bi-weekly 1:1 sessions, you’ll receive personalized coaching and consulting to help uncover what you want in your life, brand, and business, refine your messaging, and align your strategies with your goals. Between sessions, you’ll have the tools and insights to take action, apply what we’ve discussed, and start seeing tangible results. Over time, you can expect to experience increased brand clarity, stronger engagement with your audience, and, ultimately, growth in your revenue as your brand gains traction.
  • Why don't you offer a guarantee for the Bold Hook Up?
    A guarantee is built into the relationship we create. You’re free to stop at any time if you’re not satisfied. The Bold Hook Up is grounded in mutual respect and honoring commitments. This isn’t about binding contracts or fine print; it’s about building trust and working together. If we can’t trust each other at our word, it’s easier, and far more respectful, to walk away than engage in legal disputes.
  • Why is the Bold Hook Up a long-term commitment?
    Building a personal brand that fuels a business empire takes time, self-awareness, and a willingness to prioritize yourself. It's not a quick fix. The long-term commitment allows us to fully develop and align your personal and business brands in a way that’s sustainable and impactful for your life, brand, and business.
  • Who is the Bold Hook Up for?
    This service is ideal for Founders, Thought Leaders, Creatives, and even Restaurant Owners who are ready to prioritize themselves, build an interdependent personal and business brand to grow and scale with. If you want long-term, personalized guidance and are willing to put in the work, the Bold Hook Up is for you.
  • What do I get at the end of the process?
    You’ll receive a basic PDF and personalized keepsake, a professionally designed document that outlines your complete strategy. It’s more than just a reference guide; it’s your roadmap for execution, filled with actionable steps and insights.
  • What do the live sessions include?
    The live sessions are deep conversations focused on uncovering what you know about your brand's core values, your business goals, and the challenges you face. These sessions allow Brandma to gather the insights she needs to create a strategy that reflects your unique vision.
  • Will I need to implement the strategy on my own?
    While the strategy is a done-for-you service, implementation is typically handled by you or your team. However, Brandma's available for additional consulting or support if you need guidance during the execution phase.
  • Can I customize the focus of the strategy?
    Absolutely! Whether you’re prioritizing content marketing, funnel creation, or overall positioning, the process is flexible to meet your unique needs.
  • How do I prepare for the live sessions?
    You’ll fill out a pre-session questionnaire to help organize your thoughts and focus our discussions. Beyond that, just come ready to share your vision and goals!
  • Do you offer payment plans?
    Yes! Payment plans are available to make this premium service accessible for clients who need flexibility. Let’s discuss options during our consultation.
  • What makes this different from other strategy services?
    The Strategic Hook Up goes beyond templates. This service is deeply personalized, drawing from our live sessions and your lived experience to create a strategy that’s tailored specifically for your brand. Plus, the keepsake you receive is designed to make implementation seamless.
  • Why don’t you offer done-for-you brand strategy services?
    I don’t offer done-for-you brand strategy as a standalone service because I believe your personal brand should always come first. Your business brand is an extension of that, and without a clear, confident foundation in your personal brand, even the best business strategies can fall flat. This is why my Bold Hook Up is designed to prioritize you, the Founder. It's during those bi-weekly sessions, we focus on uncovering and refining your personal brand before we even touch your business brand. It’s a journey of self-awareness and alignment that ensures the strategy we create isn’t just effective but also a true reflection of what you want. A strong personal brand fuels every aspect of your business brand, from positioning and content to marketing and offers. If you wanna go deep and put in the work, the Bold Hook Up is the only way to get access to a done-for-you brand strategy services.
  • What is the Strategic Hook Up, and who is it for?
    The Strategic Hook Up is a premium, done-for-you experience designed for founders who need comprehensive strategies for marketing, funnels, content, and more. It’s perfect for those ready to level up but lack the time or expertise to craft a detailed, actionable plan on their own.
  • What happens if I need changes to the strategy after it’s delivered?
    We’ll discuss any necessary adjustments during the strategy reveal session. If further revisions are needed, additional consulting can be arranged with a Brandparenting session.
  • Why does the Strategic Hook Up start at $7,000?
    The Strategic Hook Up isn’t just some cookie-cutter bullshit. It's a rabbit hole, done-for-you strategy that’s built entirely around you know your unique brand to be and your business goals. Here’s what you’re investing in: Expertise and Experience: You’re working directly with Brandma; a certified life, brand, and business coach with two decades of experience building scalable personal and business brands. This isn’t just theory; it’s actionable strategy backed by results. Comprehensive Process: From the 2-3 live sessions to extract the what you know about your brand, to the details of journey mapping, positioning, and other strategies, every aspect is bespoke and designed to move your brand forward. Time and Precision: Crafting a strategy that aligns with your goals takes time and expertise. I don’t rush through it or rely on templates. Brandma pours hours into analyzing your brand, researching your industry, and delivering something you can execute with confidence. A Keepsake You’ll Actually Use: Yes, you'll get a generic PDFs, but you’ll also walk away with a beautifully designed keepsake using your imagery. It’s practical, actionable, and built to guide you through implementation. Support Beyond the Plan: You’re not just buying a strategy. You’re getting access to a partner invested in your success. During the reveal session, Brandma will walk you through every detail, answer your questions, and make sure you’re ready to take action. When you consider the depth of work, expertise, and ongoing value, $7,000 is an investment in not just a strategy but the future of your brand and business.
  • How long does the process take?
    The entire process typically spans 21-30 days each, including the live sessions, strategy development, and the final review session. The second or third strategy doesn't take as long because we have information from whatever strategies that came before it.
  • Can I get the replay if I miss the live session?
    The calls won't be recorded for replay access but you can always post a question in the forum or ask someone to take notes for you.
  • Can I use AI tools like Otter or Read.ai?
    AI tools will not be allowed into the live sessions.
  • Can I ask questions about my own brand?
    You can ask any and all questions related to the Bigmista brand but coaching on your specific brand is outside the scope of this experience.
  • I don't have a business yet, should I join?
    Should you, I don't know but if you do, it will put you ahead of the game. Building a personal brand before starting a business is a great start to establish the foundation of your brand architecture.
  • Can I get a refund?
    There are no refunds but you can cancel anytime without any hassle or counter offer to stay.
  • I've been in business for years, should I join?
    The fact that your asking is an automatic yes. You know something's not right because you're stagnant, stuck, or never even worked on your brand, personal or business, before. Now you feel like you can't catch up and your business is slowly dying.
  • Why did you mention repurposing a personal brand?
    In our previous business my husband was known as Bigmista and we named our business after him. When we closed the business, he wanted to separate himself from it because it was mostly associated with bbq. Now he wants to reclaim it but not under the weight of being a bbq man so hence the repurpose.
  • What time are the live calls?
    Calls will be on Sunday 1pm PST 3pm CST 4pm EST
  • As a business owner I already have enough to do. How am I supposed to find the time for this?
    I can only answer this question by saying, I spent a lot of time being busy and broke. I did things that made my workday seem full but it wasn't bringing in clients. If you can identify some of the busy task in your day that don't affect your bottom line, you could re-allocate that time.
  • Why doesn't this have an end date?
    Creating, writing and scripting for various forms of content may never be your thing. Having someone on tap who's been a part of building the personal and business brand saves you from hiring a content creator who knows nothing about inbound marketing.
  • Why do you target cooks, consultants, and creatives?
    I know who I'm best suited to nurture. It doesn't mean I don't have clients outside those industries. It just means I'm not targeting them.
  • What kind of results can I expect from two live sessions?
    During the 1:1 sessions you can expect consulting and coaching so you can spend the time in between the sessions activating and applying. You can expect to see improved engagement results and eventually increased revenue results.
Whadda ya say?
Wanna second opinion?
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