let's talk about the can of whoop ass unleashed on your personal brand
Establishing yourself as a business leader, thought leader or just trying to lead a better life, can seem overwhelming in this era of content creation.
First, you don't know where to start so you do like everyone else who says, "I am my brand" and turn your life into a content factory.
Then there's that authentic shit you think you need because you think you gotta keep it 💯.
And let's not forget about being an inconsistent hot ass mess because you don't know what to post.
Yeah, brandbaby! It's like that.
Being a brand will wear you out and toss you aside. You're already do'n all the things trying to live up to that work/life balance bullshit. Add being a brand to the mix and shit hits the fan.
Strategic personal branding is more than being a brand. It's about brand architecture from the person on up.
You build from the person you are, instead of a fake, people pleasing persona.
Having a founders story is not going to connect you with an audience on the hunt spend.
It's your relatable stories that make a difference in the audience you attract and the ideal clients in that audience.
Folx are taking a concept of personal branding that is used to climb the corporate ladder and trying to apply it to growing a business.
If you wanna stay an employee in your business, then by all means, keep that shit up.
If you wanna be a business leader, then it's time to give it up.
I get it!
Fighting everyday to be seen, heard, or noticed
You're in Brandma's House now and I know the struggle is real when it comes to personal branding. My approach to strategic personal branding goes beyond surface-level tactics and gets into brand architecture from the core - you, the individual. I believe that building a strong personal brand starts with understanding you and what you want in your life, brand, and business. I'll nurture you through the process, so you can get the job done.
Why Strategic Personal branding?​
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It puts the business owner first and the audience second.
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It puts you in the driver seat instead of the customer or client.
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It focuses on embracing leadership instead of ownership.
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It attracts the right clients as well as the right talent for growth.
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It relies on endorsing the business brand instead of pitching it.
There's more than one way to nurture a brandbaby™
Meet the
Ghetto Country Brandmother®
Founder & Head Brandma In Charge
Phyllis Williams-Strawder is the Ghetto Country Brandmother®. She built a multi-million dollar business all while battling imposter syndrome, insecurities, and an identity crisis. She looks back now and sees the millions she left on the table and the challenges of personal branding.
In her former life as a restaurant owner she was known as Mrs. Mista. She appeared with Bigmista on Man Fire Food, The Great Food Truck Race and Good Day L.A. She even appeared in a national Arby's commercial.
Brandma now uses her empathy, education, and experience to nurture brandbabies so they connect the dots of life, brand, and business. She's here to cultivate, protect and guide as brandbabies become Brand Leaders.
"This is what I wanted from all those brand courses, challenges, workshops, and programs I took in the past. An authentic brand...that flows off your tongue like it flowed from my life and heart."
- Ebony L. Green, The Ratchet Sage
"Her uniquely straightforward style of coaching helps me to continually develop complete thought processes that allow me to push the boundaries on doing what works best for my brand development."
- Traci Anderson
"Unlike online courses that can leave you twisting in the wind, The Ghetto Country Brandmother® brilliantly moves each client from bootcamp and one-one-ones, to community, and tiered ongoing development."