Imitation is the sincerest form of flattery, except when it comes to your personal brand.
A personal brand is just that, personal. It should be as younique as you are. But don't get it twisted. This is about strategic branding not personal bullshit.
And although personal branding was originally about getting a better paying job, I want you to see it for the asset it is. Jobs have paychecks. Brands have value.
And for further clarification, this is not the you are your brand fuckery. This is about brand building that allows you to lead. Leave the bossing to those other bitches.
Nurturing designed for brandbabies at every stage of the game
Branded Time Out
For brandbabies who've been in the game at least 2 years without a brand.
$2,683/month
$7,000 full payment
A 13-week 1:1 condensed and intense collaboration.
Weekly alternating coaching & advising calls
2-hour brand strategy workshops to cover
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Brand foundation
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Brand positioning
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Core message
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Archetype
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Homework
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Workbook
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Replays
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Brand Guide Development
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Marketing Planner
Branded Youniversity
For brandbabies who've been in the game at least 5 years and want to come outta the shadow of their business.
$2,415/month
$25,000 full payment
A 12-month 1:1 collaboration to separate your who from your do.
Three 1-hour sessions every month to develop, evaluate, and market your brand. It includes...
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Brand Identity Development
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DNA C.O.D.E
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Brand Ego Development
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C.A.M.P. set up
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Brand Image Development
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How you P.L.A.Y.
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Audience Research
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Messaging Development
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Content Strategy Development
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Marketing Strategy Development
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Brand Guide Development
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Brand Evolution & Growth Plan
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Brand Maintenance Plan
It's a whole ass situation out in these streets. We're virtually connected and only a click away from each other. We''re so connected folx are having their social profiles hacked and stolen without warning. But you gotta be like Eddie Cane, Jr. from the Five Heartbeats and tell em.
YOU CAN'T BE ME!
Eddie Cane, Jr. was the lead singer of the Five Heartbeats until he started believing his own hype. Dude spiraled until they dropped his ass. That's not much different than believing the hype that you are your brand. You blur the line between personal life and personal brand and folx are you instead of dollars.
Next thing you know, you're talking about burnout, taking breaks
and finding balance.
WHATEVER!
Strategic branding is not limited to your business, especially in this house. Brand strategy extends to personal brands for cohesive brand architecture, personal boundaries, and business growth.
Over saturating your personal brand with personal life shit is why you have a hard time being taken serious as a business leader. Your personal life doesn't establish your credibility, build your reputation, or highlight your youniqueness.
It's sending mixed messages with ho tendencies.
Branding is about relating to your audience for business purposes, not personal.
"This is what I wanted from all those brand courses, challenges, workshops, and programs I took in the past. An authentic brand...that flows off your tongue like it flowed from my life and heart."
- Ebony L. Green, The Ratchet Sage
"Her uniquely straightforward style of coaching helps me to continually develop complete thought processes that allow me to push the boundaries on doing what works best for my brand development."
- Traci Anderson
"Unlike online courses that can leave you twisting in the wind, The Ghetto Country Brandmother® brilliantly moves each client from bootcamp and one-one-ones, to community, and tiered ongoing development."
- Shawna Weir-Wright, Growing Big Ideas
Meet the
Ghetto Country Brandmother®
Founder & Head Brandma In Charge
Phyllis Williams-Strawder is the Ghetto Country Brandmother®. She's a nurturing empathic bitch who is a life coaching brand strategist. She's here to cultivating, protecting and guiding her brandbabies so they become Brand Leaders.
She knows how to turn their shiny object syndrome into a scalable using her Solopreneur Scaling System. It helps that she's certified as a brand strategist, life & business coach, and psychology marketing specialist.
She gives you what you need to connect the dots of your life, brand, and business.