let's talk about the can of whoop ass unleashed on your personal brand
Establishing yourself as a business leader, thought leader or just trying to lead a better life, can seem overwhelming in this era of content creation.
First, you don't know where to start so you do like everyone else who says, "I am my brand" and turn your life into a content factory.
Then there's that authentic shit you think you need because you think you gotta keep it 💯.
And let's not forget about being an inconsistent hot ass mess because you don't know what to post.
Yeah, brandbaby! It's like that.
Being a brand will wear you out and toss you aside. You're already do'n all the things trying to live up to that work/life balance bullshit. Add being a brand to the mix and shit hits the fan.
Strategic personal branding is more than being a brand. It's about brand architecture from the person on up.
You build from the person you are, instead of a fake, people pleasing persona.
Having a founders story is not going to connect you with an audience on the hunt spend.
It's your relatable stories that make a difference in the audience you attract and the ideal clients in that audience.
Folx are taking a concept of personal branding that is used to climb the corporate ladder and trying to apply it to growing a business.
If you wanna stay an employee in your business, then by all means, keep that shit up.
If you wanna be a business leader, then it's time to give it up.
I get it!
Fighting everyday to be seen, heard, or noticed
You're in Brandma's House now and I know the struggle is real when it comes to personal branding. My approach to strategic personal branding goes beyond surface-level tactics and gets into brand architecture from the core - you, the individual. I believe that building a strong personal brand starts with understanding you and what you want in your life, brand, and business. I'll nurture you through the process, so you can get the job done.
Why Strategic Personal branding?
It puts the business owner first and the audience second.
It puts you in the driver seat instead of the customer or client.
It focuses on embracing leadership instead of ownership.
It attracts the right clients as well as the right talent for growth.
It relies on endorsing the business brand instead of pitching it.
There's more than one way to nurture a brandbaby™
Ghetto Country Brandmother®
Founder & Head Brandma In Charge
Phyllis Williams-Strawder is the Ghetto Country Brandmother®. She built a multi-million dollar business all while battling imposter syndrome, insecurities, and an identity crisis. She looks back now and sees the millions she left on the table and the challenges of personal branding.
In her former life as a restaurant owner she was known as Mrs. Mista. She appeared with Bigmista on Man Fire Food, The Great Food Truck Race and Good Day L.A. She even appeared in a national Arby's commercial.
Brandma now uses her empathy, education, and experience to nurture brandbabies so they connect the dots of life, brand, and business. She's here to cultivate, protect and guide as brandbabies become Brand Leaders.
"This is what I wanted from all those brand courses, challenges, workshops, and programs I took in the past. An authentic brand...that flows off your tongue like it flowed from my life and heart."
- Ebony L. Green, The Ratchet Sage
"Her uniquely straightforward style of coaching helps me to continually develop complete thought processes that allow me to push the boundaries on doing what works best for my brand development."
- Traci Anderson
"Unlike online courses that can leave you twisting in the wind, The Ghetto Country Brandmother® brilliantly moves each client from bootcamp and one-one-ones, to community, and tiered ongoing development."
- Shawna Weir-Wright, Growing Big Ideas
I already have a lot on my plate. Should I join now, or later?I would have to say that's a personal choice, but if you don't have the time to put into it, you won't get what you want out of it. Also note that I limit the capacity because I like to give everyone my personal attention when it's their time. I can't do that if I have 20-30 people running around my calendar.
How much is it?For people who have not gone through the Time out is $1700/mo. For my Time Out brandbabies is $1000/mo. I will keep it at this price as until I have to hire help, but once you're in, your price is guaranteed for the year. The plan is that before you're done you'll be make 3-5x that per month at least.
How do the group calls work?Calls will be hosted via zoom with some education followed by hot seat coaching.
Why do you single out cooks, coaches and creatives?I have first hand experience in all of the areas. My creativity comes through my writing. But just so you know. coaches are attracted to me.
What happens after the 12 months?After our 12 months together you're still fam. You will still have access to resources for the foreseeable future. If you want to continuing have access to the bi-weekly group calls that can be made available.
How much time will I get with you?It's my hearts desire that I keep that small so we can meet at least twice per month 1:1 and twice per month in the group coaching calls. I'll also try to address any and all questions presented in the forum.
Can I cancel or take a break?You are welcome to cancel or pause at anytime, but your space will not be held and you can't return until another space opens up. If you don't want to wait, you can schedule individual calls but they will not be based on the Youniversity framework.
Why do you cap at 10 clients?I like to interact and engage with my clients. If I have to many, then someone may not get the attention they deserve. I have no problem exchanging time for money. We're both worth it.
Why do you price the way you do?Because I choose to trade time for money, I have to compensate for that. My abilities are finite when it comes to how many clients I can handle without doing them harm. I don't want my clients to ever have an experience like they do at the hairstylist. You know the one that overbooks and makes you wait 1-2 hours after your appointment. You mean enough to me that I have to say no to everyone else and that's factored into my pricing.
Why do you make a distinction between branding and brand strategy?Every person with a business is doing branding, even if they suck at it. A person who has a brand strategy is being proactive about the direction and goals of the brand. This also allows the brand to prepare for any changes in economy, peak periods or market changes.
Why are your services offered as a DWY instead of DFY?Three reasons: 1) solopreneurs already have enough shit to handle on their own without worrying about if someone is going to give them something that works for them or waste their money. Doing it for them can require multiple revisions and the client can still end up dissatisfied. 2) I'm able to charge less than if I did it for them. Developing a strategic brand when you don't know what questions to ask can take years instead of months. 3) despite my knowledge and expertise as a brand strategist, you know best how you want to build out your brand. You are the expert of you. You've been building yourself up for years. If you're a part of your brand building process, you get to decide in the moment what tweaks need to be made. Why wait until after I've built a brand strategy for you only to find out 6 months down the line something is wrong.
Why isn't competition a part of your brand strategy framework?At this level of the game, you have no competition. You are one person in a world of over 7 billion people. That's the total available market. Once you're an established brand with name recognition, then you may consider others in the industry, but at the end of the day people are gonna buy from who they wanna buy from. Think about it. When your favorite brand is not available, only then will you consider an alternative.
Why does working with you take so long?I want folx leaving me knowing and understanding their brand and brand strategy. I don't want you to have to hire a marketing agency to implement a marketing strategy you don't understand. I don't want you to go through numerous graphic revisions because you don't know how to explain what you want. Most of all I don't want you to be a people pleaser brand unless you wanna be.