Watch as a personal brand is rebuilt from $0
The strategy is to grow, scale and expand the Bigmista brand once again starting with the personal brand.
Be a fly on the wall as Neil P. Strawder, my husband and former business partner, reclaims the name.
Before ending our partnership, we built a multi-million dollar brand. We also left millions on the table.
Being a BTS Brandbaby™ is for folx who want to start or be smart about their shit
No one ever showed you how to connect the dots strategically, especially for a personal brand. There's...
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Brand
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Marketing
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Funnel
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Content
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Offers
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The list goes on
What if someone gave you a birds-eye view of their process? What if you knew how to activate and lead a brand instead of be a brand?
What if there was no talk of niching, people-pleasing or collecting data?
That's what going behind the scenes is all about.
It's like getting a $20,000 business education for only $75/mo with a no hassle to cancel policy
BTS Brandbaby™ Hookup
Real Progress In Real Time
Real-Time Learning
Live sessions allow you to learn in real-time, gaining insights into the processes, strategies, and decision-making involved personal branding. See how theoretical concepts are applied in practical scenarios.
Genuine Experience
An in-person look at the process and insights of a consultant-client relationship, offering a transparent and engaging experience that pre-recorded courses or curated content can't match.
Practical Application
Seeing how strategies are implemented and tailored for a specific client can help you understand how you can adapt similar approaches to your own business. Live case study makes it more relatable.
If you're still lost in the sauce of personal branding, you're not by yourself... or are you? The struggle to stand ten toes down in the quicksand of sameness makes you feel unoriginal and overexposed. Like a bad version of...
It's not you. It's me. And I hate that it's me.
The algorithm gods and personal branding gurus gotchu caught up some kinda way so you feel like you have to operate like a content creator on crack or a simpleton stuck on stupid.
Someone walk'n you through the process could fix that.
Well, Brandma is giving you the chance to be a
behind-the-scenes brandbaby™
That means you get to watch Brandma work as she does a rebrand that repurposes her husband's old personal brand of Bigmista from their restaurant days.
Neil's Bigmista personal brand has been dormant since 2018. In the meantime he has been trying to rebrand as the Hospitable Vox because he became a VoiceOver artist.
It's not working y'all.
Recently he admitted he wanted to go back to the Bigmista personal brand but he doesn't want to be pigeonholed by barbecue for which he's known.
Brandma has accepted the challenge.
And all for the price of Brandma's old Starbucks habit of $75/mo
What is it about personal branding that's got you
seriously fucked up?
Is it the be authentic bullshit? Is it fear of saying what others say? Is it trying to decide between a personal brand and a business brand?
What if you could get the answer to all those questions with a behind the scenes experience? What if you had access to the actual action plans that make it happen? What if Brandma let you in the backdoor?
I can imagine what you're think'n
"Bitch, please! This is just another okie doke."
I can only tell you it's not and hope you believe me.
I can understand why some folx would think it's too good to be true. My prices are on my home page.
The truth is I would give this away if I could, but you wouldn't respect me if I did.
The $75/mo fee is a sign of respect.
That's less than the price of a two pedicures where I live.
So how is being a BTS Brandbaby™
going to help you with personal branding
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Real World Insights
You have access to the actual strategies and tactics used in rebranding and repurposing Bigmista, providing you with real-world examples and actionable steps that you can apply to your own personal branding efforts.
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Practical Tools
Receive downloads of case study action plans, a free marketing planner PDF, and more all to provide you with practical tools and resources to guide you through your personal branding process.
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Interactive Learning
Participate in live bi-weekly sessions and engage with a community of founders who may have the same challenges, share experiences, and get feedback to enhance your personal branding journey.
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Community Support
Join a community of like-minded founders who are also navigating their personal branding journeys. Network, collaborate, and share experiences to accelerate your growth and gain valuable perspectives.
Yes, I charge over $20k for what I'm about to do for Bigmista
Yes, I'm letting you BTS for $75/mo
This is an opportunity for live education, not an online course.
No sending you off to join Circle or a Facebook Group.
No replays so you have to be BTS or connected to fam.
Here's what you can expect when you become a BTS Brandbaby™
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Exclusive Insights
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Live Bi-weekly Sessions
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Actionable Case Studies
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Free Marketing Planner PDF
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Private Forum
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Hassle-Free Cancellation
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and dripped resources as they're created
I'm to old for bullshit and I'm not a toy so I don't play. As a brandmother I want what's best for my brandbabies so you can act out in public (in a good way).
Get your questions answered and expert advice during the call or in the forum. There are no stoopid questions in this house.
Use the community space to network, share experiences, and build lasting relationships with other founders who “get it.”
It's only $75/mo and you are not a hostage.
Leave when you please.
For less than the price of my old Starbucks habit, a pedicure, or a good sushi date, you get a masterclass on how to be strategic about your shit. If you go out and practice on somebody else, that ain't none of my business.
But it's limited space y'all
Find out how your personal brand can say, I seriously don't give a fuck?
You're tired of the "their game, their rules" for your business. You don't mind play'n the game but their rules don't apply. If you weren't ready for a change you wouldn't have read this far. The game of business is happening despite the rules. So why not give 'em something to talk about
$50/mo with a no hassle cancel policy
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Why do you price the way you do?Because I choose to trade time for money, I have to compensate for that. My abilities are finite when it comes to how many clients I can handle without doing them harm. I don't want my clients to ever have an experience like they do at the hairstylist. You know the one that overbooks and makes you wait 1-2 hours after your appointment. You mean enough to me that I have to say no to everyone else and that's factored into my pricing.
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Why do you make a distinction between branding and brand strategy?Every person with a business is doing branding, even if they suck at it. A person who has a brand strategy is being proactive about the direction and goals of the brand. This also allows the brand to prepare for any changes in economy, peak periods or market changes.
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Why are your services offered as a DWY instead of DFY?Three reasons: 1) solopreneurs already have enough shit to handle on their own without worrying about if someone is going to give them something that works for them or waste their money. Doing it for them can require multiple revisions and the client can still end up dissatisfied. 2) I'm able to charge less than if I did it for them. Developing a strategic brand when you don't know what questions to ask can take years instead of months. 3) despite my knowledge and expertise as a brand strategist, you know best how you want to build out your brand. You are the expert of you. You've been building yourself up for years. If you're a part of your brand building process, you get to decide in the moment what tweaks need to be made. Why wait until after I've built a brand strategy for you only to find out 6 months down the line something is wrong.
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Why don't you offer a guarantee?A guarantee is implied by the fact that you can stop at any time if you're not satisfied. The contract we make is based on respect and honoring your word. If we can't trust each other at our word then walking away is easier than suing.
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Why isn't competition a part of your brand strategy framework?At this level of the game, you have no competition. You are one person in a world of over 7 billion people. That's the total available market. Once you're an established brand with name recognition, then you may consider others in the industry, but at the end of the day people are gonna buy from who they wanna buy from. Think about it. When your favorite brand is not available, only then will you consider an alternative.
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Why does working with you take so long?I want folx leaving me knowing and understanding their brand and brand strategy. I don't want you to have to hire a marketing agency to implement a marketing strategy you don't understand. I don't want you to go through numerous graphic revisions because you don't know how to explain what you want. Most of all I don't want you to be a people pleaser brand unless you wanna be.
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Is this service refundable?Due to the nature of this personalized service, refunds are not offered. However, Brandma is dedicated to delivering immense value during our sessions and through your keepsake.
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How much does it cost?The investment for the Opinionated Hook-Up is $2,000. This includes all sessions, the audit and analysis, a walk-thru of the findings, and your personalized keepsake.
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What’s the time commitment?From start to finish, the Opinionated Hook Up typically takes 7-14 days, depending on scheduling.
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How does the process work?Step 1: You’ll fill out a pre-session questionnaire to provide some background on your brand. Step 2: We’ll meet for a 90-minute session where Brandma will ask questions, share initial impressions, and dig into your brand. Step 3: Brandma will create a personalized keepsake document with her expert opinionated insights and actionable recommendations. Step 4: We’ll have a follow-up session to review the keepsake and answer any lingering questions.
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Can I use this service for a rebrand?Hell yeah ! The Opinionated Hook-Up is a great first step for Founders considering a rebrand. It helps you identify what’s worth keeping and where changes need to be made to keep shit in line.
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Will this get me a full brand strategy?No, the Opinionated Hook Up is not a full brand strategy. It’s a brand audit designed to highlight where you stand and what steps you should take. For a comprehensive, done-with-you brand strategy, I recommend exploring the Bold Hook Up.
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Will this include my personal brand?No. This is strictly business boo.
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What happens after the Opinionated Hook-Up?After the follow-up session, you’ll have a clear understanding of where your brand stands and what needs to happen next. If you’re ready for deeper support, you can move forward with a more comprehensive service, such as the Bold Hook Up or Strategic Hook Up.
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Why do you call it "Opinionated"?Because it's my expert opinion! It may not be what you want to hear but it's based on experience, education, and expertise. You’ll get an unfiltered, expert perspective on your brand and actionable steps to take.
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Who is the Opinionated Hook Up for?This service is perfect for Founders who feel stuck or unsure about their brand’s direction. Whether you're just starting out or need a fresh perspective to refine your messaging and strategy, the Opinionated Hook Up is your chance to get clarity and guidance without a long-term commitment.
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What’s included in the Opinionated Hook Up?You’ll get: A detailed assessment of your brand’s strengths, gaps, and opportunities. A personalized keepsake document summarizing findings and recommendations. A follow-up session to go over the audit and discuss your next steps.
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What is the Opinionated Hook Up?The Opinionated Hook Up is a brand audit designed to give you an unfiltered, expert perspective on your business brand. It’s a first step where I evaluate your current positioning, messaging, and strategy and provide actionable insights to help you move forward with your brand.
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How do I get started with the Bold Hook Up?It starts with you getting on the waitlist. If a spot is available you'll be sent a link to schedule a Real Talk w/ Brandma. During that call, we’ll discuss expectations, challenges, and whether the Bold Hook Up is a right fit for you. Once we agree it’s a match, you'll receive a link to set up your subscription and schedule your first two session!
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What is the Bold Hook Up?The Bold Hook Up is the HOUSE favorite with a one-on-one consulting experience, designed for Founders who want to build a personal brand that aligns with their business goals. Through bi-weekly sessions, we focus on uncovering what you want in your life, brand, and business and translating it into a powerful, scalable brand strategy. And because it's so hands-on, it's limited to 7-10 brandbabies and any given time.
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What's included in the Bold Hook Up?Bi-weekly* one-on-one sessions for C.O.D.E., C.A.M.P., and P.L.A.Y. Comprehensive personal brand development before diving into your business brand strategy. Guidance on messaging, positioning, content strategy, marketing strategy, and more. Access to my expertise and experience as your dedicated Brandmother for six months to a year. A fully personalized keepsake at the end of every completed strategy, summarizing your strategies and next steps. Access to Read.ai reports and videos. Unlimited email access. And more
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Will I get a business brand strategy during the Bold Hook Up?Yes! Once we’ve fully developed your personal brand, we’ll use it to develop a bespoke business brand strategy that’s aligned with who you want for your life, brand, and business. Every aspect of the strategy is tailored around YOU.
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What’s the difference between the Bold Hook Up and other services like the Strategic Hook Up?The Bold Hook Up is the only experience centered around building your personal brand as the foundation for your business brand. It’s an in-depth, bi-weekly process that requires commitment and collaboration. The Strategic Hook Up, on the other hand, is a shorter, done-for-you service focused on business strategies, not personal branding.
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What happens after the Bold Hook Up?The Bold Hook Up is meant to cover everything from your personal and business brand strategy, your marketing strategy, and varies other strategies. So the Bold Hook Up can be as long or short as you want. When you feel grown enough to leave Brandma's House, you can come back for an occasion Brandparenting visit. You'll have a library of strategies as keepsakes. Many brandbabies stay in the house for accountability, regular check ups, and brainstorming.
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How is the Bold Hook Up different from other branding services?The Bold Hook Up is about YOU, the Founder. We focus first on your personal brand because that’s the foundation of everything else. This service is a deeply personal, high-touch experience designed to uncover what makes you bold and younique and help you build a brand that’s unapologetically yours.
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How do I know if the Bold Hook Up is for me?If you’re a Founder who feels disconnected from your current brand, struggling to talk about your business with passion and fire, or simply want a more holistic, cohesive, and strategic approach, the Bold Hook Up is for you. It’s especially valuable for Founders who want to scale and expand into new markets that don't seem to fit what you're doing right now.
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What kind of results can I expect from the Bold Hook Up?The Bold Hook Up is a transformative, long-term process that focuses on building your personal brand as the foundation of your business. During the bi-weekly 1:1 sessions, you’ll receive personalized coaching and consulting to help uncover what you want in your life, brand, and business, refine your messaging, and align your strategies with your goals. Between sessions, you’ll have the tools and insights to take action, apply what we’ve discussed, and start seeing tangible results. Over time, you can expect to experience increased brand clarity, stronger engagement with your audience, and, ultimately, growth in your revenue as your brand gains traction.
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Why don't you offer a guarantee for the Bold Hook Up?A guarantee is built into the relationship we create. You’re free to stop at any time if you’re not satisfied. The Bold Hook Up is grounded in mutual respect and honoring commitments. This isn’t about binding contracts or fine print; it’s about building trust and working together. If we can’t trust each other at our word, it’s easier, and far more respectful, to walk away than engage in legal disputes.
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Why is the Bold Hook Up a long-term commitment?Building a personal brand that fuels a business empire takes time, self-awareness, and a willingness to prioritize yourself. It's not a quick fix. The long-term commitment allows us to fully develop and align your personal and business brands in a way that’s sustainable and impactful for your life, brand, and business.
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Who is the Bold Hook Up for?This service is ideal for Founders, Thought Leaders, Creatives, and even Restaurant Owners who are ready to prioritize themselves, build an interdependent personal and business brand to grow and scale with. If you want long-term, personalized guidance and are willing to put in the work, the Bold Hook Up is for you.
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What do I get at the end of the process?You’ll receive a basic PDF and personalized keepsake, a professionally designed document that outlines your complete strategy. It’s more than just a reference guide; it’s your roadmap for execution, filled with actionable steps and insights.
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What do the live sessions include?The live sessions are deep conversations focused on uncovering what you know about your brand's core values, your business goals, and the challenges you face. These sessions allow Brandma to gather the insights she needs to create a strategy that reflects your unique vision.
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Will I need to implement the strategy on my own?While the strategy is a done-for-you service, implementation is typically handled by you or your team. However, Brandma's available for additional consulting or support if you need guidance during the execution phase.
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Can I customize the focus of the strategy?Absolutely! Whether you’re prioritizing content marketing, funnel creation, or overall positioning, the process is flexible to meet your unique needs.
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How do I prepare for the live sessions?You’ll fill out a pre-session questionnaire to help organize your thoughts and focus our discussions. Beyond that, just come ready to share your vision and goals!
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Do you offer payment plans?Yes! Payment plans are available to make this premium service accessible for clients who need flexibility. Let’s discuss options during our consultation.
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What makes this different from other strategy services?The Strategic Hook Up goes beyond templates. This service is deeply personalized, drawing from our live sessions and your lived experience to create a strategy that’s tailored specifically for your brand. Plus, the keepsake you receive is designed to make implementation seamless.
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Why don’t you offer done-for-you brand strategy services?I don’t offer done-for-you brand strategy as a standalone service because I believe your personal brand should always come first. Your business brand is an extension of that, and without a clear, confident foundation in your personal brand, even the best business strategies can fall flat. This is why my Bold Hook Up is designed to prioritize you, the Founder. It's during those bi-weekly sessions, we focus on uncovering and refining your personal brand before we even touch your business brand. It’s a journey of self-awareness and alignment that ensures the strategy we create isn’t just effective but also a true reflection of what you want. A strong personal brand fuels every aspect of your business brand, from positioning and content to marketing and offers. If you wanna go deep and put in the work, the Bold Hook Up is the only way to get access to a done-for-you brand strategy services.
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What is the Strategic Hook Up, and who is it for?The Strategic Hook Up is a premium, done-for-you experience designed for founders who need comprehensive strategies for marketing, funnels, content, and more. It’s perfect for those ready to level up but lack the time or expertise to craft a detailed, actionable plan on their own.
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What happens if I need changes to the strategy after it’s delivered?We’ll discuss any necessary adjustments during the strategy reveal session. If further revisions are needed, additional consulting can be arranged with a Brandparenting session.
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Why does the Strategic Hook Up start at $7,000?The Strategic Hook Up isn’t just some cookie-cutter bullshit. It's a rabbit hole, done-for-you strategy that’s built entirely around you know your unique brand to be and your business goals. Here’s what you’re investing in: Expertise and Experience: You’re working directly with Brandma; a certified life, brand, and business coach with two decades of experience building scalable personal and business brands. This isn’t just theory; it’s actionable strategy backed by results. Comprehensive Process: From the 2-3 live sessions to extract the what you know about your brand, to the details of journey mapping, positioning, and other strategies, every aspect is bespoke and designed to move your brand forward. Time and Precision: Crafting a strategy that aligns with your goals takes time and expertise. I don’t rush through it or rely on templates. Brandma pours hours into analyzing your brand, researching your industry, and delivering something you can execute with confidence. A Keepsake You’ll Actually Use: Yes, you'll get a generic PDFs, but you’ll also walk away with a beautifully designed keepsake using your imagery. It’s practical, actionable, and built to guide you through implementation. Support Beyond the Plan: You’re not just buying a strategy. You’re getting access to a partner invested in your success. During the reveal session, Brandma will walk you through every detail, answer your questions, and make sure you’re ready to take action. When you consider the depth of work, expertise, and ongoing value, $7,000 is an investment in not just a strategy but the future of your brand and business.
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How long does the process take?The entire process typically spans 21-30 days each, including the live sessions, strategy development, and the final review session. The second or third strategy doesn't take as long because we have information from whatever strategies that came before it.
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Can I get the replay if I miss the live session?The calls won't be recorded for replay access but you can always post a question in the forum or ask someone to take notes for you.
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Can I use AI tools like Otter or Read.ai?AI tools will not be allowed into the live sessions.
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Can I ask questions about my own brand?You can ask any and all questions related to the Bigmista brand but coaching on your specific brand is outside the scope of this experience.
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I don't have a business yet, should I join?Should you, I don't know but if you do, it will put you ahead of the game. Building a personal brand before starting a business is a great start to establish the foundation of your brand architecture.
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Can I get a refund?There are no refunds but you can cancel anytime without any hassle or counter offer to stay.
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I've been in business for years, should I join?The fact that your asking is an automatic yes. You know something's not right because you're stagnant, stuck, or never even worked on your brand, personal or business, before. Now you feel like you can't catch up and your business is slowly dying.
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Why did you mention repurposing a personal brand?In our previous business my husband was known as Bigmista and we named our business after him. When we closed the business, he wanted to separate himself from it because it was mostly associated with bbq. Now he wants to reclaim it but not under the weight of being a bbq man so hence the repurpose.
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What time are the live calls?Calls will be on Sunday 1pm PST 3pm CST 4pm EST
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As a business owner I already have enough to do. How am I supposed to find the time for this?I can only answer this question by saying, I spent a lot of time being busy and broke. I did things that made my workday seem full but it wasn't bringing in clients. If you can identify some of the busy task in your day that don't affect your bottom line, you could re-allocate that time.
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Why doesn't this have an end date?Creating, writing and scripting for various forms of content may never be your thing. Having someone on tap who's been a part of building the personal and business brand saves you from hiring a content creator who knows nothing about inbound marketing.
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Why do you target cooks, consultants, and creatives?I know who I'm best suited to nurture. It doesn't mean I don't have clients outside those industries. It just means I'm not targeting them.
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What kind of results can I expect from two live sessions?During the 1:1 sessions you can expect consulting and coaching so you can spend the time in between the sessions activating and applying. You can expect to see improved engagement results and eventually increased revenue results.