What is brandparenting
Brandparenting in Brandma's House comes with a bold promise: Nurture and guide Founders so they build brand architecture that not only positions them as a Brand Leader but positions their business for scalability, growth, and expansion.
We don't want to just build brands, we want to raise empires rooted in genYOUine™ valYOU™ from the top out.
How Brandparenting Starts
There's a rhyme and reason to the brandparenting framework but it adapts with every brandbaby. It's designed to empower at various stages of maturity. For some it hits fast and hard. Others need more time
Brand Identity
Your brand architecture is rooted in your C.O.D.E. Separating your who from your do when identifying as a Brand Leader
Brand Ego
Your brand architecture is flexed in your C.A.M.P. set up. Roll'n with the ones who roll with you puts data second, not first.
Brand Reputation
Your brand architecture is fortified in how you P.L.A.Y. the game. Setting the rules of engagement will change everything.
The brand architecture C.O.D.E. is based on what you want and what you're born with. It requires...
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Contemplation
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Objectives
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Dedication
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Ethics
The brand architecture C.A.M.P. establishes boundaries so folx know how to come at you. It requires:
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Communication
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Audience
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Messaging
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Personality
The brand architecture of where you P.L.A.Y. the game will stack the deck in your favor. It requires...
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Positioning
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Language & Lexicons
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Archetype Mix
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Yarn Spinning
Meet the
Ghetto Country Brandmother®
Founder & Head Brandma In Charge
Brandma knows the crazy of wanting to be invisible but not be treated as if you're invisible. Her and her husband built a multi-million dollar brand using his moniker of Bigmista. While he was the face and the cook she was learning and implementing branding and marketing strategies.
Her former moniker was Mrs. Mista. It came with popularity and perks but she wasn't feel'n it. She had a hard conversation with herself before telling her husband she was leaving the business. Him being the greatest husband ever said, "I'm roll'n with you."
