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5 min read
Target Audience
The Perception Filter: Algorithms, Analytics, and Branding
The harsh reality brandbaby, is that it’s not always your content. Sometimes, it’s the algo perception filter. The unspoken rules made...
3 min read
Brand Strategy
Snoop Dogg's Market Disruption Fail
Here’s my issue: the Snoopermarket isn’t about furthering the Snoop Dogg brand; it’s trading on celebrity. It’s the kind of sloppy shit...
5 min read
Target Audience
6 Lessons Shiny Object Solopreneurs Can Learn From Lord Of The Rings - SPOILER ALERT
I recently discovered a common thread running through my existing and potential clients who are drawn to me. They have shiny object...
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