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BRANDMA'S
STORY ROOM
The pen is mightier than the sword especially when you
don't give a fuck about your haters.
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5 min read
3 Differences Between Influencer & Influential Personal Branding
No wonder the lines between the personal brand of being an influencer and being influential are fuzzy as fuck. While both can sway public pe
3 min read
Snoop Dogg's Market Disruption Fail
Here’s my issue: the Snoopermarket isn’t about furthering the Snoop Dogg brand; it’s trading on celebrity. It’s the kind of sloppy shit...
4 min read
Personal Brand vs. Public Image
Public image is how others perceive you. It’s the snapshot and snap decision about your character, values, and expertise folx create in
7 min read
Your Marketing Budget Is Impacted by Your Personal Brand
Yes, your personal brand impacts your marketing budget. You didn’t know? Oh, you're still stuck on being authentic, huh?
4 min read
Does Your Personal Brand Talk To Much
Your personal brand approach say's a lot about the valYOUâ„¢ of the content that's shared. It's a matter of how you value yourself as a leader
3 min read
Multi-Dimensional Storytelling For Content & Marketing
Each of these stories holds a treasure chest of micro stories waiting for space of their own to shine. Combining them with the core message
3 min read
Leveraging Heuristic Bias For Personal Branding
What is the snap decision someone makes when they see you? That's all a bias is, a quick decision-maker. Before I left the restaurant...
3 min read
Sell-Out or Burn Out: Pushing Your Personal Brand To Far
I admit, personal branding is a double-edged sword. On one side, is the sharp blade of education, expertise, and experience. On the other is
3 min read
Personal Brand to Grow, Scale, & Expand; Not Get Popular
Personal branding has folx acting like these business streets are high school and they're one of the popular kids. There are flashy...
3 min read
Personal Branding: Old School vs. New School Benefits
To be a Brandma is to be a classic. It means never going out of style. That’s because being old enough to know how to keep up is not easy...
5 min read
The Fallacy Of Personal Branding
The biggest fallacy of personal branding is the one I stand against. "I am a brand." It's a fallacy because it's making entrepreneurs think
3 min read
EQ, Emotional Hooks, & An Expressive Personal Brand
Here's the thing about my EQ and my personal branding as I see it. I can't let my personal emotions run this show. If I did, I would slam my
3 min read
Personal Branding While Black: Cultural Perception vs. Business Realities
Folx always gotta blame someone for their bullshit. After Snoop Dogg broke the internet with his, "I'm giving up smoke" line, folx marked...
6 min read
LinkedIn Kicked Me Out On My Ass
Linkedin, or someone on Linkedin, has a problem with personal brands growing the fuck up. That’s the only reason I can come up with for...
5 min read
Cultural Courage In Personal Branding
Happy Juneteenth. If you don’t know what Juneteenth is, it’s the day in 1865 that black enslaved folx in Texas found were free. This is 2...
5 min read
The Harm of Downplaying Your Culture in Your Personal Brand
Having international clients allows me the privilege to tap into the value of culture as part of the personal branding experience.
4 min read
(BONUS) Get your lazy ass off the couch and read this post on personal branding!
Okay, maybe you’re not lazy. Maybe you’re just lost in the sauce as a business of one. Maybe I was just trying to get your attention....
4 min read
Unconscious Bias Can Really F*ck With Your Personal Branding
When you take personal branding too personal you have a tendency to lead your brand based on unconscious bias. This type of leadership...
5 min read
3 Things I'd Change If I Had To Brand Again
Solopreneurs should start their brand building from their personal brand. I'm not talking about making a name for yourself.
5 min read
3 Brandbabyâ„¢ Steps On Archetypal Mix
As a brand strategist I love brand archetypes. I show my clients how to use them as a relatability tool for their brand.
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