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The pen is mightier than the sword especially when you
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5 min read
Target Audience
The Perception Filter: Algorithms, Analytics, and Branding
The harsh reality brandbaby, is that it’s not always your content. Sometimes, it’s the algo perception filter. The unspoken rules made...
3 min read
Brand Strategy
Snoop Dogg's Market Disruption Fail
Here’s my issue: the Snoopermarket isn’t about furthering the Snoop Dogg brand; it’s trading on celebrity. It’s the kind of sloppy shit...
7 min read
Marketing
Your Marketing Budget Is Impacted by Your Personal Brand
Yes, your personal brand impacts your marketing budget. You didn’t know? Oh, you're still stuck on being authentic, huh?
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