How Do You Feel About Brand Fuckery?
I'm talking about the BS of being told you are your brand. Thinking that because someone is famous or well known that it makes them a brand.
A brand is a valuable asset that can outlive the founder. If you're the brand, it dies when you do.
What if you don't want to be confined to brand? What if instead, you want to build a brand, personal and business?
Now you're being told to humanize your brand. You are the human. So let's connect the dots of your life, brand, and business.
But here's the thing...
You don't know where you end and your business begins.
You've not afraid of a challenge but imposter syndrome seems to have you.
And we both now, Google and Youtube can't tell you how to be you in your business/brand.
It took me years to build a multi-million dollar brand. It took me becoming a brand strategist to see how many millions I left on the table.
Ask yourself a few questions
Do you wanna stop being afraid to raise your price(s)?
Do you wanna stop trying to make a dollar out of 15 cents?
Do you wanna go from imposter syndrome to business leader?
Do you wanna learn from someone else's mistakes so you don't leave millions on the table?
If you said yes, it's brandbaby time
Brandma's Time Out is the only game in town where solopreneurs discover how to build their personal and business brand for scalable impact.
Branded YOUniversity Accelerator
Brandma's Time Out
Brandma's Time Out is a virtual 13-week project facilitated for you to figure out your brand strategy and become an impactful brand leader with increased prices and confidence. It's called brand equity for a reason.
It's all about
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Strategic branding with a core message
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Brand positioning that makes you confident
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Separating your personal and business brand
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Creating a brand that doesn't require you to code switch
If you're ready to dig in and do the damn thing, I'm ready to share the good, bad, and ugly of how I built a multi-million dollar brand and how you can do it better and faster.
Just like any mom, I want you to live your best life without regrets. And if you're like my other brandbabies, that means you want to do things your way. It's all about the self-discovery and connecting the dots of your life, brand, and business.
Introducing the
Ghetto Country
Brandmother®
Sweetheart, I've been where you are.
I struggled through 3 businesses before truly getting my shit together. Chasing people down to buy what I was selling. Afraid to market my greatness. I went from selling shit I didn't know how to sell to building a brand that made millions and got me on television a few times. I wanna stop you from making my mistakes by sharing what I've learned over the years. It's NOT a secret, they just want you to believe it is. It's the one thing I stand 10 toes down on that makes me successful. It's not just brand. It's brand strategy.
"The Ghetto Country Brandmother® provided layered branding that helped me build a true brand identity, brand ego®, and brand image that was authentic to me. Unlike online courses that can leave you twisting in the wind, The Ghetto Country Brandmother® brilliantly moves each client from bootcamp and one-one-ones, to community, and tiered ongoing development."
- Shawna Weir-Wright, Growing Big Ideas
Become A Brandbaby™
Brandma's House is the only place a brandbaby will get live interaction, an intimate space of support, a chance to be heard, and exercises to build on with someone who is certified as a business coach, life coach and brand strategist.
It's only offered 4x's a year
Most of all, it's the only place that works with soloprenuers to uncover a personal and business brand.
There are only 7 seats available so you can get the attention you deserve.
To get in, you gotta apply.
To be about that life, the investment is:
$8000 paid in full; OR
$2000 deposit with 3 monthly installments of $2000
Everybody can't be a brandbaby
You gotta be at least this tall to ride this ride.
This is an acceptance based entanglement for 7 folx who wanna get up close and personal with their brand. (1:1 option available)
If you're ready to do...
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Strategic branding with a core message
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Brand positioning that makes you confident
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Separate your personal and business brand
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Create a brand that doesn't require you to code switch
If you're do'n solopreneurship...
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over 40
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been in business longer than 2 years
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generate at least $50k in revenue
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comfortable with being you
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open to learn and take action
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can make a fucking decision
It's all good in the neighborhood.
What you're get'n into
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1 week to get your mind right
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6 weeks of active learning
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6 weeks of unpacking your brand
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3 months free access to brandbaby fam
You'll walk away with a strategy to close the gap of where you are and where you want to be.
You will have the confidence to market your brand, increase your prices, and scale to the next level.
The Gems You'll Unpack:
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Brand Identity (secondary core message)
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beliefs
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commitment
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the future
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philosophy
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- Brand Ego® (primary core message)
- Fam/Frenemies/Fam
- C.A.M.P.S.
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Brand Image
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Brand Personality/Language
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Brand Archetype
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Personal Brand
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Business Brand
I fully appreciate finding this uncut diamond during a time of turmoil. Branding is like the secret sauce to having a successful business. The Time Out is aptly named; however, the sweat and almost tears are worth it because when I speak about my business, I have clarity of what I do and who I do it for.
Casandra Johnson, The Ethical Strategist
Common Solopreneur Branding Problems
Problem 1
You think you are your brand
Fuck whatcha heard, people are not brands. They can, however, have a personal brand. If you're the brand, how are you going to grow and scale? You can be the face of your brand. You can be the leader of your brand. You can make a name for yourself. You can be a person of influence, but you can not be a brand.
Problem 2
You put the customer first
This is a corporate construct. Corporations have to put the customer first because they're chasing money. You, on the other hand, can have money chasing you. That's because you're not looking to people please. Customers are important but the approach for solopreneurs looking to impact the world is different.
Problem 3
You've been led to believe brand image is customer perception
No wonder you're self-diagnosing with imposter syndrome. Everyone is looking at you. That doesn't include your haters who are just waiting for you to fuck up and fall. Your brand image s/b an outward manifestation of all the work you did on your brand identity and brand ego®.
Problem 4
You don't have brand ego®
You're trying to brand based on an outdated approach. You're being told to construct your brand as if you needed outside input. It also goes back to being told you are your brand. Brand ego is a positioning technique that goes beyond fam, frenemies and fam. Or as the boring people would say audience, competition and differentiation.
Finally, someone willing to walk you through YOUR brand strategy.
Fam Time Out
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13-weeks of live brand accelerating coaching
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Three private 30-minute 1:1 sessions
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Limited to 7 attendees for better engagement
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Homework with worksheets
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Live homework breakdown & guidance
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Brand position for personal and brand
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Unpack your customer journey
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Unpack your ideal client
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3-months in the OG Brandbaby fam
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Qtrly SWOT Analysis follow up
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Qtrly 1-page marketing follow up
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Learn how to activate your brand
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Gain access to additional resources
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Free access to beta offers
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15 min monthly check in
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and more
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Brand guide template
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Video Replays
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And more
Private Time Out
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Everything above including
- Additional personalized services
- Mini time out with an authenticity coach
- Mini time out with a policy professional
- 6-mos free in the brandbaby community
FALL STARTS 09/23
If you think you qualify, go ahead & register
Let's talk if you need a payment plan
Got questions? Click here to schedule a chat with the Ghetto Country Brandmother® or email her at questions@brandmashouse.com
If you're not 100% satisfied
You Get A Free* Time Out Do Over
*This does not extend your free offer to the Brandbaby Community
