<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Brandma's House]]></title><description><![CDATA[Where personal brands grow the fuck up]]></description><link>https://www.brandmashouse.com/the-blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 16 Jun 2026 23:28:07 GMT</lastBuildDate><atom:link href="https://www.brandmashouse.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Brand Behavior Is Not Good or Bad]]></title><description><![CDATA[Your brand behavior is your choice. Purpose, vision, and mission statements be damned. But know this. Some of what you call good behavior is expensive. You can call it admirable, but all your doing is training folx to undervalue you. Even if it makes you feel like a wonderful person...  it's quietly making you a weak operator.]]></description><link>https://www.brandmashouse.com/post/brand-behavior-is-not-good-or-bad</link><guid isPermaLink="false">69ece85142384749035f2271</guid><category><![CDATA[Brand Behavior]]></category><category><![CDATA[Distortion & Desire]]></category><category><![CDATA[Brand Leadership]]></category><pubDate>Sat, 25 Apr 2026 17:43:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_f21fe4fdaac04a98b2641b8e3d823cb4~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[Identity Clinging Is Keeping You Small]]></title><description><![CDATA[I used to be known as Mrs. Mista. At first, the name felt like power. It gave me recognition in a world that didn’t always see me. But over time, that identity turned into a cage. I was clinging to a role that no longer fit, afraid that without it I’d disappear.

That’s the danger of identity clinging. What once gave you validation eventually shrinks your vision. The role you’re clinging to isn’t keeping you safe. It’s keeping you small.

Idealism is the antidote. Not the bullshit.]]></description><link>https://www.brandmashouse.com/post/identity-clinging-is-keeping-you-small</link><guid isPermaLink="false">68d04ec9d5ac6ba27686a865</guid><category><![CDATA[Brand Behavior]]></category><category><![CDATA[Distortion & Desire]]></category><category><![CDATA[Founder-First Strategy]]></category><category><![CDATA[Brand Habits]]></category><pubDate>Sun, 21 Sep 2025 20:25:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_60afd0cb0b2342ac95a71aafee8d2946~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[The Brand Cost of Caring Too Much]]></title><description><![CDATA[There’s a razor-thin line between generosity and over-giving, and as a raging empath, I’ve crossed it more times than I’d like to admit. It’s why I call myself the Ghetto Country Brandmother®; an empathic bitch. That edge isn’t for show; it’s a reminder. Because if I don’t put boundaries on my empathy, I’ll keep pouring until there’s nothing left - in love, in business, in life.

And here’s the truth most Founders don’t want to face: generosity isn’t killing your brand. Over-giving is.]]></description><link>https://www.brandmashouse.com/post/the-brand-cost-of-caring-too-much</link><guid isPermaLink="false">68c630d187c099ed06abc56a</guid><category><![CDATA[Brand Behavior]]></category><category><![CDATA[Distortion & Desire]]></category><category><![CDATA[Founder Reflections]]></category><category><![CDATA[Brand Archetype]]></category><pubDate>Sun, 14 Sep 2025 21:29:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_91d890613f0645a387ec3b10f15d2eda~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[The People-Pleasing Thirst Trap]]></title><description><![CDATA[This is where the Explorer desire kicks in. Seekers, Nomads, and Pathfinders aren’t just chasing freedom, they’re building new paths and ecosystems that others can follow. Independence for them isn’t rebellion, it’s a thirst quencher. It’s drinking from their own well instead of begging for sips from folx with dirty glasses. Fuck the people pleasing]]></description><link>https://www.brandmashouse.com/post/the-people-pleasing-thirst-trap</link><guid isPermaLink="false">68bddeeb3a66668fb16c7a34</guid><pubDate>Mon, 08 Sep 2025 00:20:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_2d1b42924ddb48e7a33eda961c9c8f4c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[Why Brand Behavior Beats Purpose, Vision, Mission, and Values]]></title><description><![CDATA[I used to think the secret to running a business was polishing perfect purpose, vision, and mission statements. We even put them on our barbecue restaurant website. But here’s the crazy. Nobody cares about your mission statement when they’re ordering ribs.

What folx do notice is how you behave. How you treat folx under pressure, how you handle a problem, how you show up when nobody’s clapping or watching. From raising “barbecue babies” in our restaurant to watching Nike stand firm with Colin...]]></description><link>https://www.brandmashouse.com/post/why-brand-behavior-beats-purpose-vision-mission-and-values</link><guid isPermaLink="false">68c4937438f2385487474a73</guid><category><![CDATA[Brand Behavior]]></category><category><![CDATA[Crisis Management]]></category><category><![CDATA[Brand Leadership]]></category><category><![CDATA[Brand Strategy]]></category><pubDate>Mon, 01 Sep 2025 00:31:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_c0fef03971184cd2add5f9d01707f0ce~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[The Ecosystem of Branding: Plan, Implement, Enforce]]></title><description><![CDATA[When you attempt to enforce a brand without planning, you're yelling orders with no blueprint. When you attempt to implement without enforcing, you’re building fast and crooked. And when you plan without implementing, you’re sitting on brilliance no one will ever see.]]></description><link>https://www.brandmashouse.com/post/the-ecosystem-of-branding-plan-implement-enforce</link><guid isPermaLink="false">68ab6e1fe0731e3326696280</guid><category><![CDATA[Brand Behavior]]></category><category><![CDATA[Brand Strategy]]></category><pubDate>Sun, 24 Aug 2025 23:24:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_52c1440c9a9045af9b0e34e7a48a2775~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[What You “Shouldn’t” Do With Your Brand Pricing]]></title><description><![CDATA[That’s not business. That’s a behavioral distortion. Specifically: “should” statements. Those rigid little lies folx tell themselves when envy and entitlement start to bubble up in a comparison situation.



This distortion convinces folx that what you have should’ve been theirs or should’ve cost you more to earn. And it shows up in brand behavior as resentment, comparison, and undercutting, from your audience and from you.]]></description><link>https://www.brandmashouse.com/post/champagne-taste-beer-budget-when-should-statements-start-setting-your-prices</link><guid isPermaLink="false">686b0e706e4eab8118fcfbf6</guid><category><![CDATA[Distortion & Desire]]></category><category><![CDATA[Positioning]]></category><pubDate>Mon, 07 Jul 2025 00:11:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_b5311ea602a940fab4242f7461d7f0b5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[Don't Let  Overgeneralization Discount Your Brand Value]]></title><description><![CDATA[I used to laugh it off. Now I just do a heavy sigh, because the answer hasn’t changed since we shut the doors in 2018: Absolutely not. But that question reveals more than curiosity. It’s a form of distortion. A psychological and branding bias called overgeneralization.

It happens when folx take one part of your story and stretch it across the expanse of your whole life like it’s gospel. And for far too many Founders, that distortion becomes a business plan they never meant to write.]]></description><link>https://www.brandmashouse.com/post/overgeneralization-discounts-brand-value</link><guid isPermaLink="false">6861b402ccc85eb48d107a86</guid><category><![CDATA[Brand Behavior]]></category><category><![CDATA[Brand Distortion]]></category><pubDate>Sun, 29 Jun 2025 23:00:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_feb583c1ab6f4df284cff9c7c8463611~mv2.jpg/v1/fit/w_597,h_597,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[Soft Bigotry Of Low Expectation: Outdated Brand Behavior]]></title><description><![CDATA[Bush was talking about educating kids and as I read parts of the speech, I have to admit, I agree with what he said.

The thing is, those six words cut deeper than most folx realize. Especially when you’re a Founder building a personal brand inside a business world still obsessed with politeness, permission, and predictability.]]></description><link>https://www.brandmashouse.com/post/soft-bigotry-of-low-expectation-is-brand-behavior</link><guid isPermaLink="false">68547bd0420332a4a3bc1dd8</guid><category><![CDATA[Brand Leadership]]></category><category><![CDATA[Content Creator]]></category><category><![CDATA[Micro-Insurgent Branding]]></category><category><![CDATA[Culture]]></category><category><![CDATA[Brand Behavior]]></category><category><![CDATA[Brand Distortion]]></category><category><![CDATA[Corporate Culture]]></category><pubDate>Fri, 20 Jun 2025 00:52:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_474539446b3171464e6667~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[Behavior Before Branding ]]></title><description><![CDATA[I don’t believe you're are confused. I believe you're conflicted. You say you want visibility but avoid structure like it’s a trap. You claim to want connection but post like you're applying for a corporate job. You preach authenticity but can’t stop performing.



These contradictions don’t stem from lack of strategy. They come from unacknowledged desires and unchecked distortions. Two forces that silently shape how a brand shows up (or doesn't). Brand behavior is already in play, and if you ig]]></description><link>https://www.brandmashouse.com/post/behavior-before-branding</link><guid isPermaLink="false">684d6a3d5a220fb240549c01</guid><category><![CDATA[Brand Behavior]]></category><category><![CDATA[Brand Distortion]]></category><pubDate>Sat, 14 Jun 2025 13:14:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_6544767a746162656c6a38~mv2_d_4000_6000_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[How All-or-Nothing Thinking Warps Brand Behavior]]></title><description><![CDATA[The worst part? It doesn’t feel like distortion. It feels like disappointment. Like logic. Like “being realistic.” But what’s actually happening is an emotional overcorrection rooted in fear. And that fear shapes your brand behavior. So check out...]]></description><link>https://www.brandmashouse.com/post/how-all-or-nothing-thinking-warps-brand-behavior</link><guid isPermaLink="false">6844827f12db702dc6558052</guid><category><![CDATA[Brand Behavior]]></category><category><![CDATA[Brand Distortion]]></category><pubDate>Sat, 07 Jun 2025 20:02:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_08958dfde3064be9b5a8797dffa6dbf5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[You Have A Brand Behavior Problem: And Data Can't Fix It]]></title><description><![CDATA[Sometimes they wanna throw out the whole business and start over. What kinda shit is that? It's real shit, and I've been there. But here’s what I’ve learned over years of doing brand strategy, a restaurant hustle, and consulting with brilliant but overwhelmed folx with beautiful ideas: ]]></description><link>https://www.brandmashouse.com/post/you-have-a-brand-behavior-problem-and-data-can-t-fix-it</link><guid isPermaLink="false">683b25e08f951bdeee865ace</guid><category><![CDATA[Founder-First Strategy]]></category><category><![CDATA[Brand Strategy]]></category><pubDate>Sat, 31 May 2025 17:00:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_1e8eaf932f474be39dd145f53429a4dc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[You Can’t Leave a Legacy If You Can’t Return a Call]]></title><description><![CDATA[Said it was time to tell her story on her terms. She wanted to take the years she spent behind the scenes and finally build something with her name on it. Something her children could inherit. Something bigger than the moment. She said she was ready to leave a legacy. And at the time, I believed her.]]></description><link>https://www.brandmashouse.com/post/you-can-t-leave-a-legacy-if-you-can-t-return-a-call</link><guid isPermaLink="false">6833b7692c9701be822dda6a</guid><category><![CDATA[Brand Leadership]]></category><category><![CDATA[Brand Building]]></category><pubDate>Fri, 23 May 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_48676364704c4961356a6f~mv2_d_3008_2008_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[The Strategy of Building a Branded House]]></title><description><![CDATA[When the panic died there were folx who hadn't moved other than to let other folx out. Somebody shouted, "If you're stay'n we're stay'n." That's when the pastor looked at the masked man and nodded. “Thank you, deacons.” The men removed their mask and took their seats. The pastor looked at who was left and said. “We can start church now.”]]></description><link>https://www.brandmashouse.com/post/the-strategy-of-building-a-branded-house</link><guid isPermaLink="false">682922220b7f5042f1dc1f9a</guid><category><![CDATA[Brand Renovation]]></category><category><![CDATA[Founder-First Strategy]]></category><pubDate>Sun, 18 May 2025 14:20:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_70b40b0542cf4240b281505515bb5836~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[DIY Brand Renovation: Brandma's House]]></title><description><![CDATA[Brandma’s House is still standing, but shit was creaking in a few places, and the rooms were begging to be converted into Wings. So I’ve been pulling up rugs, patching walls, and tossing shit left and right because it didn't fit or I didn't wanna be bothered.]]></description><link>https://www.brandmashouse.com/post/diy-brand-renovation-brandma-s-house</link><guid isPermaLink="false">68200293e0791c3813de5cab</guid><category><![CDATA[Brand Renovation]]></category><category><![CDATA[Micro-Insurgent Branding]]></category><category><![CDATA[Brand Strategy]]></category><category><![CDATA[Brand Positioning]]></category><pubDate>Sun, 11 May 2025 03:39:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_05d2441290e6464da25e9a5ad0e77734~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[What Happens When Harvard Rebels? Why Founders Should Be Paying Attention]]></title><description><![CDATA[There’s something poetic about watching Harvard, the oldest, whitest, and arguably most powerful academic institution in America square up against the federal government over DEI and all its glory. It's like watching the professor pull up to the principal’s office and say, “You don’t run this school, I do.”]]></description><link>https://www.brandmashouse.com/post/what-happens-when-harvard-rebels-why-founders-should-be-paying-attention</link><guid isPermaLink="false">680bac516be0a2b59f09a0d9</guid><category><![CDATA[Brand Equity]]></category><category><![CDATA[Business Strategy]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Core Message]]></category><category><![CDATA[Culture]]></category><pubDate>Mon, 28 Apr 2025 00:39:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_ae4d9386c4a34bc9b2babd042f2627df~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[The Erosion of Consumer Trust in Big Brands]]></title><description><![CDATA[For micro-insurgent brands, it’s not about being “perfect” or trying to appeal to everyone. It’s about owning who they are and giving their audience a brand to connect with on a deeper, emotional level.]]></description><link>https://www.brandmashouse.com/post/the-erosion-of-consumer-trust-in-big-brands</link><guid isPermaLink="false">680a6f17020b9395b8ef9336</guid><category><![CDATA[Micro-Insurgent Branding]]></category><category><![CDATA[Big Brands]]></category><category><![CDATA[Brand Building]]></category><category><![CDATA[Strategies]]></category><category><![CDATA[Crisis Management]]></category><pubDate>Thu, 24 Apr 2025 18:10:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_5f616d505262634b782d45~mv2_d_3269_2452_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[How Micro-Insurgent Branding Is Dethroning Luxury Giants]]></title><description><![CDATA[Western luxury houses have long profited from their perceived exclusivity. Meanwhile, China has been building desirability from the inside out. They’ve been quiet, consistent, and completely unfuckwithable. Why? Because they’re not just branding products. They’re branding pride.]]></description><link>https://www.brandmashouse.com/post/how-micro-insurgent-branding-is-dethroning-luxury-giants</link><guid isPermaLink="false">67ffea9f4519164d34313152</guid><category><![CDATA[Micro-Insurgent Branding]]></category><category><![CDATA[Culture]]></category><category><![CDATA[Brand Building]]></category><category><![CDATA[Boldness]]></category><category><![CDATA[Strategies]]></category><pubDate>Wed, 16 Apr 2025 18:15:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_b0f015bf79ed4de6aa0a4d523d4721f1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[When You’re the Only One at the Top: Why Micro-Insurgent Founders Burn Out]]></title><description><![CDATA[You're not running a business. You're running through one, holding every piece together while trying to make your brand make sense to the outside world.]]></description><link>https://www.brandmashouse.com/post/when-you-re-the-only-one-at-the-top-why-micro-insurgent-founders-burn-out</link><guid isPermaLink="false">67fd2dc625ff1f7887dbd3cb</guid><category><![CDATA[Micro-Insurgent Branding]]></category><category><![CDATA[Business Strategy]]></category><category><![CDATA[Brand Strategy]]></category><category><![CDATA[Personal Branding]]></category><category><![CDATA[Boldness]]></category><pubDate>Tue, 15 Apr 2025 20:38:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_a7fc5c44979f4fcc820a11e592b2994b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item><item><title><![CDATA[What Slutty Vegan's Comeback Teaches About Brand Exit Strategy]]></title><description><![CDATA[Pinky Cole Hayes, founder of Slutty Vegan, author of I Hope You Fail, and now low-key queen of the comeback, recently had a]]></description><link>https://www.brandmashouse.com/post/what-slutty-vegan-s-comeback-teaches-about-brand-exit-strategy</link><guid isPermaLink="false">67f007f4b62b988f5592eea3</guid><category><![CDATA[Brand Habits]]></category><category><![CDATA[Brand Strategy]]></category><category><![CDATA[Brand Habit]]></category><category><![CDATA[Micro-Insurgent Branding]]></category><category><![CDATA[Personal Branding]]></category><category><![CDATA[Brand Leadership]]></category><category><![CDATA[Crisis Management]]></category><category><![CDATA[Strategies]]></category><pubDate>Fri, 04 Apr 2025 19:13:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cf85ff_a186bfaf83fd43b696a1a938a6321473~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brandma</dc:creator></item></channel></rss>